Cultural Considerations for Exporting to Japan

Events > Cultural Considerations for Exporting to Japan

Cultural Considerations for Exporting to Japan

Thursday, 18 March 2021 9:00 am to 11:00 am
Online

Learn how to effectively deal with potential Japanese business partners and the cultural considerations of this unique market.

What will I learn?

Japan’s unique culture has been shaped by trends and forces from within and outside the country. An understanding of these and how they have shaped Japanese society will help you in your dealings with Japanese people, businesses and society in general.

For British businesses looking to explore doing business in the Japanese market, it is crucial to gain an understanding of some fundamental Japanese cultural practices, particularly as they apply within the business context.

Join key officials from Export to Japan and East West Interface who will give a comprehensive look at the cultural considerations for exporting to the Japanese market in 2021.

Session 1 - Introduction to Japan – Steve Crane
Session 2 - Insights in to doing business in Japan - Sarah Parsons
- Japan 2021 - overview of society and attitude to work
- Business etiquette
- Customer service and consumer tastes
- Business communications
- Group orientation decision making
- Hierarchies
- Decision making / negotiation
- Feedback and reporting
- Communication styles
- Building trust
- How to get buy in
Session 3 - Export to Japan – an introduction and how to navigate the platform – Steve Crane
Q&A

Please scroll down the page to see the list of speakers.

Who is this event for?

This webinar is suitable for both new and existing exporters to Japan and will cover cultural considerations for the Japanese market.

Unfortunately we are unable to accept bookings bookings from service providers/intermediaries.

Why Japan?

Japan is currently the third largest economy in the world and in 2019, UK exports to Japan had increased 8.5% from the previous year. Japan is an advanced economy and a stable place for the UK to do business, with strong economic and political ties between the two countries cemented with the signing of a free trade agreement (CEPA) in September 2020.

Please Note: We will send you details of the online platform and login details prior to the event.

Business West (delivery partner for the Department for International Trade) is committed to providing a professional, friendly, safe and welcoming environment for all participants at its events. Inappropriate behaviour on video, audio & chat facilities will not be tolerated during any portion of a meeting or event. It will be at the sole discretion of the host/facilitator to immediately expel any participants from the event if their behaviour is deemed to be inappropriate and/or offensive.

We take your data very seriously and are committed to the privacy and security of it. This event is organised by Business West, delivery partner for The Department of International Trade for the SW, their privacy policies are available at DIT Personal Information Charter.

Speakers

Steve Crane OBE, Founder and Chief Executive Officer - Business Link Japan and Export to Japan NPO

Steve established his first company in Japan 20 years ago and this experience helped identify the opportunity to support other international companies to enter this complex market. Business Link Japan was then incorporated as a vehicle to do just that. The business enjoyed rapid growth under Steve’s leadership, resulting in the award of “Entrepreneur of the Year” at the British business awards in 2015. Steve was also recognised in 2011, with the award of “Person of the Year” in response to his tireless voluntary work to support various fields including education and political relations between the UK and Japan.

In 2013 Steve established Export to Japan, an NPO (Non-Profit Organisation) online digital platform. This operation was recognised for unique innovation and has gone on to support thousands of UK businesses to sell their products and services in Japan. Throughout his career, Steve has worked tirelessly and passionately to promote trade and commerce between the UK and Japan, generating tens of millions of pounds for the UK economy. In January 2021 Steve was recognised in the Queens New Year Honours with the award of the Order of the British Empire (OBE) for his service promoting international trade between the UK and Japan.

Sarah Parsons, Founder and Managing Director - East West Interface

Sarah Parsons is an experienced corporate trainer, lecturer and public speaker with excellent feedback for audience engagement and explaining concepts for optimal understanding and applications. She has 20 plus years of working with Japan, and has supported many British companies. Sarah has a deep understanding of what makes or breaks long term business success with the Japanese.

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