Upscale chain of department stores in Mexico. Its flagship store in Polanco, Mexico City, reopened in 2016 after an extensive renovation of US$300 million and an expansion of 55,200 square metres (594,000 sq ft). It is the largest department store in Latin America.
Product lines range from clothing, to houseware, jewellery, select food and drink products, toys, spa, travel services, and electronics.
There are 13 full line Palacio de Hierro department stores in Mexico.
KEY FIGURES
Number of references: Annual sales of grocery products are approximately of $600m USD. The ambition is to double that figure in the next two years.
Geographic coverage: National
DISTRIBUTION STRATEGY
Price positioning : Premium
Customers :
It distributes : clothing, to houseware, jewellery, select food and drink products, toys, spa, travel services, and electronics.
Development strategy : Doubling its grocery sales in the next two years.
PRODUCTS AND REFERENCES
Products imported from Europe: Multiple and for different categories of products.