Gain the latest trends on China and explore how to increase your business growth.

Join this webinar to learn all about the current opportunities in the China consumer market for UK brands. Learn about the latest trends, key sectors and consumer behaviour post-pandemic.

We’ll help you understand how to assess whether China is the right market for you and what resources you would need to make a successful market entry.

We will provide a high-level overview of the different routes to market (online and offline), with some pros and cons on each, and actionable insights to help you start to plan your go-to-market strategy.


Presented by TONG Global

This webinar will be hosted by Judith McElhinney, DBT Global Digital Commerce & Marketplace Partnerships Lead.

The guest speaker will be Jack Porteous, Commercial Director for TONG Global.

Jack has over a decade of experience working with businesses to help them create meaningful, lasting relationships with Chinese business partners, customers, and consumers. He is passionate about helping brands find the right way to explore the Chinese market and better understand Chinese consumers.

Jack is an established voice within the UK-China community and regularly contributes to industry conferences and publications, including Vogue Business, Jing Daily, Beauty Matter, and more.

Jack has previously worked for the UK’s Department for Business & Trade, the China-Britain Business Council, and Samarkand Global.




 

Tong Global

TONG Global is a London and Shanghai based strategy, creative, and marketing agency focused on helping companies understand, interpret and adapt to the changing China landscape, and connect with communities inside and outside of Mainland China.

Founded in 2014, the agency has worked with 120+ brands on building strategies, executing campaigns, and activating Chinese consumers wherever they are in the world.