Know your customer

Influencers or key opinion leaders (KOLs) are more important in China than perhaps any other market.

Join this webinar to learn all about KOLs and how you can use influencer marketing to drive brand awareness, generate demand for your products and bridge the gap between your brand and the Chinese consumers you hope will become loyal customers.

In this webinar, Zarina Kanji, MD of WPIC will share her insights into China’s KOL landscape, the difference between KOLs and KOCs, the key social commerce platforms, the costs you should be aware of, and some key takeaways on how you can start leveraging KOL marketing as part of your China digital strategy.
 

About

WPIC Marketing + Technologies is a leading e-commerce enabler and digital consultancy that drives market growth for global brands in China, Japan, South Korea, and Southeast Asia. With two decades of operational experience and an extensive global footprint, WPIC offers a suite of end-to-end solutions that empower brands of all sizes and categories to excel in the dynamic markets of APAC.

Our global footprint includes dual headquarters in Beijing and Vancouver; additional offices in Hangzhou, Nanjing, Shanghai, Tokyo, Seoul, and Sydney; warehouse facilities in Nanjing, Weihai, Seoul, and Tokyo, and a team of 300+ e-commerce experts dedicated to driving your success in the APAC markets.