Join this event to book 20 minute 1-1 meetings with specialist sector Trade Advisors from: Austria, Bulgaria, The The Czech Republic, France, Germany, Italy, Poland, Spain and Switzerland.
Europe remains a key market for UK Fast Moving Consumer Goods (FMCG) and is the biggest export destination for the sector with over 60% of all Midlands Consumer Goods exported to the EU.
- The European Union has a substantial population of over 449 million - over a 100 million more than the US. The continent's well-established retail infrastructure and widespread adoption of digital technologies provide a fertile ground for both traditional retail and e-commerce businesses.
- For beauty and personal care, fashion and accessories, and furniture and bedding, Europe accounts for between 60 and 90% of Midlands exports, but whatever your product range, in the FMCG sector there are customers in Europe waiting to buy your products.
Access the very latest Market Opportunities
See here to see details of each market and the opportunities that they have to offer.
Meet the Experts
Come and meet with specialist advisers from nine key European markets to learn more about the opportunities and wider business support available in the region.
| |
|
|
 |
|
Austria and Switzerland: Celia Glowka
DBT International Markets team, British Consulate in Munich.
As part of the DBT International Markets team in Germany, Celia helps address enquiries from UK SMEs across several sectors, which relate primarily to Austria and Switzerland.
Click here to see a brief market overview.
|
| |
|
|
 |
|
Bulgaria: Rozalina Ayrakova
Deputy Trade Director, Department for Business and Trade, Sofia.
Rozalina has extensive experience in UK trade promotion and business development - engaging UK companies on specific market opportunities, navigating their export journey and helping them win business in Bulgaria. Her specialist areas include retail, food and drink and clean mobility. Recent projects include collaboration with UK brands in the fashion, sustainable beauty, and e-commerce industry.
Click here to see a brief market overview.
|
| |
|
|
 |
|
The Czech Republic: Aneta Spickova
Senior Trade Adviser for Consumer & Retail, Department for Business and Trade, Prague.
Based at the British Embassy in Prague, Aneta supports and promotes UK retail businesses (Fashion, Beauty, Luxury, etc.) in the Czech market.
Click here to see a brief market overview.
|
| |
|
|
 |
|
The Czech Republic: Katerina Fricova
Senior Trade Adviser, Department for Business and Trade, Prague.
Also based at the British Embassy in Prague, Katerina supports and promotes UK retail businesses (Food & Drink, Retail and Creative Industries) in the Czech market.
Click here to see a brief market overview.
|
| |
|
|
 |
|
France: Marie Bicrel
Head of Retail, Services, and Creative, Department for Business and Trade, Paris.
Based at the British Embassy in Paris, Marie promotes and facilitates international trade and investment, with a particular focus on retail technologies, beauty, and luxury sectors.
Click here to see a brief market overview.
|
| |
|
|
 |
|
Germany: Petra Gabriele
Trade Adviser for Retail (International Markets), Department for Business and Trade, Dusseldorf.
Based at the British Consulate-General in Dusseldorf, Petra supports UK exporters from the retail, consumer goods, and creative industries sectors to expand their business in Germany.
Click here to see a brief market overview.
|
| |
|
|
 |
|
Poland: Bogna Szulc Roszkowska
Director Consumer, Retail, E-Commerce, Department for Business and Trade, Warsaw.
Bogna supports export and sales of British consumer goods brands in Poland., working closely with key local e-marketplaces like Allegro, online stores and distributors especially in sectors like cosmetics, fashion, home and garden.
Click here to see a brief market overview.
|
| |
|
|
 |
|
Spain: Beatriz Asúa
Senior Trade & Investment Adviser, Department for Business and Trade, Madrid.
Specialising in retail, consumer goods, and creative industries, and based at the British Embassy in Madrid, Beatriz has more than 20 years of experience at DBT Spain, coming from the private sector from companies like M&S and El Corte Ingles.
Click here to see a brief market overview.
|
| |
|
|
 |
|
Spain: Carmen de la Fuente
Trade & Investment Adviser, Department for Business and Trade, Madrid.
Based at the British Embassy in Madrid, Carmen supports and promotes UK companies from retail, consumer goods, and creative industries sectors to expand and success in the Spanish market.
Click here to see a brief market overview.
|
| |
|
|
| |
Details & Registration: |
|
| |
| |
|
|
| |
| |
Cambridge
Date: Wednesday, 26 February 2025
Location: TBC |
|
| |
|
|
| |
Birmingham
Date: Thursday, 27 February 2025
Location: TBC |
| |
|
|
| |
Register
|
|
| |
|
|
| |
This is a registration of interest, if your registration is approved, we will be in contact to provide more details on the meeting booking process. |
|
| |
|
|
| |
Contact us: |
|
| |
| |
|
|
| |
| |
If you have any queries relating to international trade why not contact us. With staff in offices across the globe, we can help you find the answers. |
|
| |
|
|
| |
visit: great.gov.uk |
|
| |
|
|
| |
| |
|
