Grow your client base and expand your reach in the USA

The Department for Business and Trade (DBT) is delighted to announce a Retail Tech mission to New York, USA attending NRF ‘The Big Show’

UK retail, digital commerce, immersive tech businesses will have the opportunity to join DBT’s trade mission to New York, from 9th to 13th January 2026 and showcase on the UK Pavilion at NRF’s The Big Show

The mission is aimed at supporting UK companies providing retail tech, digital commerce tech and app (products and/or services) looking for growth opportunities to the USA selling to stockists and suppliers in the retail ecosystem.

The mission will provide a platform for you to showcase your brand and/or services to potential buyers, partners, enablers who are looking for new and innovative tech brands in this space.  

NRF 'The Big Show' is one of the TOP retail tech shows in the USA, with over 40k visitors in 2025 from trade including the biggest tech providers such as Google, Meta and retailers that brings together more than 5,000 brands from around the globe over three days of learning, collaboration and discovery.
  

We have a number of limited spaces for UK companies.

To qualify
 

• You must be export ready

• Registered on Companies House 

• Able to demonstrate ambition and appetite to scale globally

• Ideally be exporting to one market and have a £2m turnover or demonstrate ‘unicorn’ capability or potential for rapid growth to scale to £2m+ in the next couple of years.

The Department will support approved British companies with a programme including:
 

• Pre-mission briefing

• Your own branded pod on the UK Pavilion stand 

• Exhibitor tickets and access to NRF  including access and use of the UK Pavilion at NRF including speakers and panel events with branding 

• Your company featured in the NRF exhibition brochure and DBT trade mission brochure 

• Participation to the NRF opening and exhibition party

• Attendance a VIP networking reception with C-Suite of US potential buyers and partners from leading brands and retailers

Mission Fee

The commitment fee to participate is £6,000 + VAT
 
Payment 
Payment is due in full within one month of you application being accepted in writing, and no later than 31th October 2025. 

Your additional costs will include: Travel, visa, accommodation and subsistence to be covered by delegates as well as any sample or equipment associated costs including shipping and cImportant information

Applications submitted are 'Expressions of Interest' at this time and subject to due diligence and sift by us.

Spaces are limited and by invitation only.

DBT reserves the right to change the programme and offer depending on recruitment and final selection. DBT will keep successful applicants informed as to changes where necessary.

Companies will have the right to withdraw, but not after the commitment fee has been paid. No refunds will be available.

Successful applicants will be required to pay the commitment fee to participate by 31st October 2025.

Online pre mission briefings will take place in the run up to the mission by MS Teams.

For further details please contact digital-exporting@businessandtrade.gov.uk

How to apply

Applications close on Friday 26th September at 5pm.
An initial sift will take place week commencing 29th September.
Invitations to attend will be sent out w/c 6th October.

Use the register button below to apply.