Open Call for Sponsorship: UK House at SXSW London 2026 

Building on the global legacy of SXSW established in Austin, Texas, UK House @ SXSW London returns on 1–4 June 2026, offering a four‑day platform that showcases the best of UK innovation, music, film, TV, creativity, tech, business and culture through immersive activations, talks, roundtables, demos and premium networking, led by Senior Government Ministers, business leaders and entrepreneurs. 

In 2025, UK House welcomed 11,000+ visitors from across the globe. This year, the audience is expected to exceed 15,000, including c-suite executives, founders, investors, industry leaders and key buyers across the creative and digital economy.   

Why partner with UK House? 

We are now inviting industry leading companies to become a Partner of UK House @ SXSW London 2026.

Our partnership benefits include: 

• Global visibility at SXSW London’s flagship government-hosted venue.

• Showcase thought leadership through content participation, activations, and showcases. 

• Reach high profile audiences including decision makers, investors, buyers, senior Government representatives, entrepreneurs and founders (45% are ultimate decision makers; 32% in a Leadership position). 

• Engage directly with business leaders and international delegations. 

• Connect with emerging UK talent across the creative and tech industries. 

• Benefit from DBT-led trade and investment activity, including roundtables, panel sessions, meet the buyer sessions, showcases and curated networking. 

• Generate positive brand awareness through partner branding, event marketing and communications channels​​. 

• Position your organisation in front of key decision‑makers from across the tech, design, gaming, music, film/TV, events, government, and media industries. 

The programme also includes the British Music Embassy, presenting two nights of breakthrough UK artists to global industry professionals. 

Please note this is an opportunity for sponsorship of UK House at SXSW. It does not provide access to or involvement in the wider SXSW programme.

*Prospective sponsors will undergo due diligence checks from the Department for Business and Trade to comply with robust UK Government standards.