Events > Excel at Exhibitions: Maximising your Return on Investment
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Excel at Exhibitions: Maximising your Return on Investment

Date: Wednesday, 12th June 2019
Time: 9:30 am - 3:00 pm
Venue: Newmarket Racecourse Conference Centre, Rowley Mile Racecourse, Rowley Mile Drive, Newmarket, CB8 0TF

Exhibitions offer a powerful opportunity to promote your company and develop impactful business relationships across the globe. Exhibiting at these events can involve a large commitment, but with a well-constructed exhibition plan your business can get a high return on investment. 

Led by Re-Formation Associates Ltd and ProExTra, in partnership with the Department for International Trade in the East of England, this full day interactive event will outline the tools to ensure you maximise your return on exhibition investments.

Sessions on the day:

Preparation, planning and cross-functional co-operation: How to get the most from exhibition investment

• Choosing the right exhibition to attend
• Integrate the exhibition into your marketing communications and account management strategies
• Plan the waves of communication that will attract both customers and prospects to visit your stand
• Understand some of the issues you will face exhibiting internationally
• Appreciate the systems and training you will need to ensure successful outcomes


Unleashing Your Inner Exhibitionist: With all the hard work done on preparation, the excitement builds once the show doors open!

• Hardsell Hanks & Wallflower Wilma - How to Balance and Optimise Your Squad 
• Developing & Scripting Killer Opening Lines 
• Mining for Prospects: Filtering, Dispatching and Engaging Visitors 
• The 7 Rules of Follow-Up 
• Evaluation: Feedback + Measurement = ROI 

This workshop is part 3 of the 'Excel at Exhibition Series' being run by the Department for International Trade in the East of England. Also running in this series are two webinars:

  • Excel at Exhibitions: Preparation and Planning, led by Malcolm Johnston from Re-Formation Associates on Thursday 2nd May at 10:30-11:15. To register your interest click here.
  • Excel at Exhibitions: Capitalise on your Attendance, led by Steve and Nichola Reeder from ProExTra on Wednesday 15th May at 10:30-11:15. To register your interest click here.


This course is not suitable for agencies or intermediaries. In situations where many companies wish to attend, only one representative from each company will be able to attend.




For more information about the event please contact:

Email: diteastevents@mobile.trade.gov.uk

Phone: +44 (0) 1707 398 398

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Newmarket Racecourse Conference Centre

Rowley Mile Racecourse

Rowley Mile Drive




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Click here to register now!

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