Events > Masterclass Event: Managing Agents and Distributors

Masterclass Event: Managing Agents and Distributors

Wednesday 5th October 2022: 14:00-15:00

Microsoft Teams


row-start col-md-7 #top-section top-section #about-section

Join the Department for International Trade (DIT) North East for a FREE one-hour virtual masterclass, covering routes to markets, how to establish overseas contacts, and exploring the benefits of using agents and distributors.

Managing your export development can be effective and efficient when you’re working with the right partner. Identifying local contacts who have experience, and an understanding of the market is useful at any time. Now, more than ever, this is a positive way to maintain your presence in international markets and ensure that you take advantage of opportunities as they arise.  

This webinar will provide both new and experienced exporters with the practical knowledge for sourcing contacts internationally, as well as negotiating terms and managing a relationship with newly formed agents or distributors. We will also discuss the practical issues of monitoring, motivating, and evaluating their performance, and the importance in these difficult times of supporting your partner, building relationships, and being careful with payments.

After this workshop you will be able to:

  • Feel confident sourcing and working with overseas business contacts
  • Decide whether a partner, agent or distributor is right for you
  • Choose and appoint your partner at the right time
  • Fully understand the role they play within your business
  • Support your partner to encourage the best results 


Simon Bedford
International Trade Adviser
Department for International Trade

Simon Bedford has worked on contract for the Department for International Trade and prior to that UKTI for many years. He provides tailored advice and support to exporters in addition to writing and running interactive export training workshops.

Simon has co-written a range of guides for DIT and his book “Exporting Made Easy” is a practical guide to selling overseas through agents and distributors.

Simon has travelled widely and has an in depth knowledge of markets from Europe and the USA, to the Middle East and South East Asia. He worked for many years in the international division of a Belgian multinational. Simon is an Associate Lecturer in International Business and Marketing at Sheffield Hallam University.