Events > You Can Export: Introduction to Export Market Research

You Can Export: Introduction to Export Market Research

Wednesday, 18 March 2020, St Helens

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About the event

Marketing research is the first and one of the most vital steps for any organisation considering entering a new market. This intensive half-day course is an invaluable introduction to the process of planning and conducting marketing research overseas.

This course is designed to train individuals in the important discipline and practice of market research, whether their organisations are:- considering exporting for the first time; or determining a strategy for entry into new overseas markets.

What will the event cover?

  • an insight into the practical benefits of undertaking marketing research;
  • an outline of how delegates can prepare a research project plan which will, in turn, encourage a strategic approach to developing their international business;
  • some 'real knowledge' that delegates can take away and use in their companies - including a model for effective and time-saving desk research using the internet;
  • an introduction to the key concepts which are important when visiting an overseas market to conduct research;
  • some pointers to use in selecting and commissioning external research agencies.

All participants will be provided with a market research project planning guide - five single page 'check-list' exercises which can be used to help you plan a research project. Delegates regularly comment that these will help them greatly when they get back to their office and start to implement the ideas learnt during the workshop.


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Wednesday, 18 March 2020
9:00 am - 9:30 amRegistration
9:30 am - 10:45 amWorkshop Starts
10:45 am - 11:00 amBreak
11:00 am - 1:00 pmWorkshop Resumes
1:00 pm - 1:30 pmBuffet lunch
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Mercure Hotel St Helens

Linkway West

St Helens

WA10 1NG

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To book your place please click the 'Register' button 

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