Events > Trade Mission to USA 2024: Summer Fancy Food / Vinexpo


The Department for Business and Trade (DBT) are delighted to announce our trade mission to Summer Fancy Food Show, NYC, USA from the 21st - 24th June 2024.  

This is an exciting opportunity for Food and Drink businesses to explore the largest Food and Drink Show in New York and learn about the US market with support from DBT.  

The mission is ideal for companies in the following categories: grocery, healthy snacks, dairy, alternative milks, soft drinks, wines, and spirits. These companies would be looking to enter the US market to be supported by a programme of educational events around the shows including meet the buyer opportunities, store visits, inclusion in the mission brochure and an evening showcase reception. 

Summer Fancy Food (Javits Centre, New York) – Sunday 23rd June to Tues 25th June  

Vinexpo America  (Javits Centre, New York) – Monday 24th June to Tues 25th June 


Planned Pre-Mission Activity (Webinar)

  • An overview on the US retail market.

  • Information on requirements such as FDA Accreditation. 

  • Labelling compliance. 

  • Cultural guidance and pitching to the US market. 



The Mission

  • UK Food and Drink Showcase at the British Residence with opportunities to meet with key buyers and established UK exporters. 

  • Complementary passes to attend Summer Fancy Food / Vinexpo.   

  • Arranged store visits to key retailers in New York.  

  • Targeted meet the buyer event.  

  • Network with DBT UK and overseas colleagues and meet with peers from across the UK. 



Product Categories

Grocery, healthy snacks, dairy, alternative milks, soft drinks, wines, and spirits.


Flights and accommodation

Delegates are responsible for arranging and paying for their own flights, accommodation, airport transfers and in market costs. 

A full programme will be confirmed upon registering an expression of interest on the trade mission. 



Register your interest

Places on this trade mission are limited so use the link below to register your interest in joining us today, free and without obligation.

The final closing date for registering your interest is Tuesday 30th April 2024.




Please note that your place is not guaranteed until you receive confirmation from us.

If you have any queries relating to international trade why not contact us.

Find your local office: great.gov.uk/contact/office-finder

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Organised by:

The Department for International Trade

The Department for Business and Trade (DBT) is the Government Department that helps UK based companies succeed in the global economy. We also help overseas companies bring their high-quality investment to the UK’s dynamic economy, acknowledged as Europe’s best place in which to succeed in global business.