MIUK: Farm and Deli Show 2025
Meet with specialist trade
officers and international
buyers

NEC Birmingham: 7 - 9 April 2025

Register now to secure an in-depth, personalised one-on-one meetings with DBT’s specialist Food and Drink sector trade advisers from the Netherlands, the Czech Republic and Poland. Their direct connections with international buyers will help you to unlock new opportunities, gain insights from local market experts, and grow your networks and overseas sales.

Come and join us for the chance to speak to over 1500 UK food and drink exhibitors from across the UK. It will be an unbeatable three days to network, sample and find new suppliers.

The Show

This market leading show is renowned as the UK’s go-to event for artisan, local and speciality food and drink, as well as giftware, technology and equipment. This exceptional event will bring an influx of decision makers, stakeholders and influential figures from across the industry to the NEC this April.

The Farm and Deli show is part of the wider Food and Drink Expo, the leading event for grocery, hospitality, and manufacturing and one of the UK’s longest standing and most well-respected food and drink focused trade exhibitions.

The Expo includes:

Food & Drink Expo: Retail, Hospitality, Wholesale & Manufacturing (including Future Foods / Plant-Based Zone)
Farm Shop & Deli Show: Speciality Retail
National Convenience Show: Convenience Retail
Foodex Manufacturing Solutions: Processing, Packaging, and Logistics

With over 90% of visitors satisfied that they found new suppliers at last year’s show, it’s an opportunity not to be missed.

Details

MIUK: Farm and Deli Show 2025 Meet with specialist trade officers and international buyers

Date: 7 -9 April 2025

Location: NEC | Birmingham

Contact DBT Midlands

If you have any queries relating to international trade why not contact us. With staff in offices across the globe, we can help you find the answers.

email: dbtmidlands@businessandtrade.gov.uk

call: 0300 303 8955

visit: great.gov.uk

Meet the Experts:

		Edyta Saks, DBT Senior Trade Adviser British Embassy Warsaw Edyta Saks is a Senior Trade Adviser in DBT Poland, based at the British Embassy in Warsaw. She has been supporting British exporters in Poland for over 5 years, offering SMEs a wide range of support: from market intelligence to introductions to potential partners. She specialises in Food and Drink sector; while Poland is a price sensitive market, she believes there’s still space for innovative, premium quality British brands. Categories of interest: • Snacks and sweets • Organic • Premium grocery • Soft drinks • Alcohols (spirits and beer)


		Katerina Fricova, DBT Senior Trade Adviser British Embassy Prague Katerina Fricova is a Senior Trade Adviser in DBT Czech Republic based in Prague. Supporting and promoting UK businesses in Food & Drink, Retail and Creative Industries. Helping them to understand, evaluate and access the Czech Republic market. Katerina works with a number of CZ-based Food & Drink distributors and partners to understand market trends, demands and identify opportunities. Categories of interest: • Dairy • Healthy and innovative snacks • Non or low-alcoholic drinks • Spirits


		Paul Meikle, DBT Senior Trade Adviser – Agri, Food & Drink British Embassy The Hague Netherlands Paul has been in his role at the British Embassy Netherlands, based in The Hague, since January 2024, supporting UK Agri, Food & Drink businesses to understand, evaluate and access the Netherlands market. Paul works with a number of NL-based Food & Drink distributors and partners to understand market trends, demands and identify opportunities. He has worked within British Embassies for the past 9 years, previously working for the Department for Business & Trade in Doha, Qatar before arriving in the Netherlands. Categories of interest: • Plant-based products (new concepts to category) • Functional Drinks • Meal replacement / supplement drinks • Convenience breakfasts • Healthy cereals • Hybrid meat/plant solutions

How to register

For any other export related enquiries contact the Department for Business and Trade in the Midlands at: dbtmidlands@businessandtrade.gov.uk or call 0300 303 8955

Organised by:

The Department for International Trade

Department for Business and Trade (DBT) is the Government Department that helps UK based companies succeed in the global economy. We also help overseas companies bring their high-quality investment to the UK’s dynamic economy, acknowledged as Europe’s best place in which to succeed in global business.