Events > eCommerce Masterclass: Reaching Customers using Paid and Social Advertising

eCommerce Masterclass: Reaching Customers using Paid and Social Advertising


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With search engines constantly changing the methods they use to position websites in the search engine listings, businesses need to identify new ways to connect with customers and promote their services and products.

Why should you attend?

The reliance on organic search results leaves businesses at the hands of the search engines, continually having to jump the changes in the algorithm to maintain top position. Because of this, Social and Paid channels are becoming more popular and should feature as part of any digital marketing strategy.

What will you learn?

This Masterclass will look at the ‘Why’ and ‘How’ aspects of setting up successful paid advertising on popular tools such as Google / Facebook / Instagram and LinkedIN.

Delivered by James Pennington from digital consultancy P-tech Ltd, you will learn tips, techniques and best practice on how to:

•  Best use the platforms effectively
•  Reduce costs
•  Increase reach
•  Increase revenue


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  eCommerce Masterclass: Reaching Customers using Paid and Social Advertising  
  Date: Thursday, 18th March 2021  
  Time: 14:00 -16:00  
  Location: Online  
  Cost: Free  

Meet the presenter

  James Pennington is the owner and founder of P-tech Ltd.

For over 15 years James has been providing Digital Consultancy to businesses of all sizes, helping them to develop skills on the frequently changing digital landscape.

His strengths focus around highlighting opportunities with digital marketing activities, and also helping customers to build sensible requirements for ecommerce websites, social media campaigns and business systems.
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How to register

This interactive workshop will be delivered online via Microsoft Teams, you will receive joining instructions with a link to the workshop after your place is confirmed.

Attendance is free and places are expected to go fast, so use the link below to register your interest in attending today.




Please note that priority will be given to businesses based in the Midlands Engine region, and that your place is not guaranteed until you receive confirmation from us.

For any other export related enquiries contact the Department for International Trade East Midlands at events@tradeEM.co.uk or call 0345 052 4001.



Organised by:

The Department for International Trade

The Department for International Trade (DIT) is the Government Department that helps UK based companies succeed in the global economy. We also help overseas companies bring their high-quality investment to the UK’s dynamic economy, acknowledged as Europe’s best place in which to succeed in global business.


 Events part funded by: