The increased expectation on pricing management operations require that pricing practices embrace more than the typical dimensions of price setting, be it cost-plus or market driven or perceived value-based. Indeed, pricing management has impact on various areas of business and therefore it's important to acknowledge it and develop capabilities to take advantage of pricing management activities.

The course is meant to provide the attendees with a clear understanding of the areas of business impacted by pricing management and the possible interventions to seize the value, accordingly: "Pricing Wheel" is the model used to summarise and visualise the main dimensions where pricing practices can result into business impact.

Ultimately, pricing management has the potential to trigger process and individual (role) transformation, thoughtful segmentation, effective pricing strategy and execution, meaningful value proposition, long term relationships, innovations, successful negotiation and improved organisational structure.

YOUR COURSE TRAINER

PRE-COURSE PRICING MATURITY EVALUATION

To ensure that you gain maximum benefit from this training course, a simplified tool to assess your company's 'pricing maturity' will be sent to you. Once submitted, the trainer will map your company's current pricing maturity, provide structured feedback, and show the next achievable level(s). As a result, the training course is delivered at an appropriate level and your relevant issues will be addressed.

This tool does not collect any sensitive/proprietary company data. 

IN THIS COURSE YOU WILL

• tune-up practices that enable (pricing) managers to generate measurable value.

• move from theory to economic utility: namely, running and marketing the business in a way that is likely to attract the maximum amount of target customers and originate long-term highest possible profitable sales revenue. This is the concept of economic profits implying higher ROE than other alternative investment opportunities.

• fully master the conceptual pricing framework along with focusing on the daily value extraction work-out.
• use the pricing lexicon as the essential pre-condition for an uppermost discipline centered on value generation procedures and initiatives.
• adopt a proprietary framework, a.k.a "Pricing Wheel"(*), as a guideline to implement prioritised actions able to maximise business results and impact.
• gain a modular approach to allow professionals to focus on major areas/practices of interest.
• learn suggested tools/methodologies to effectively implement actions.
• topics to be focused on, will be prioritised and selected out of the "Pricing Wheel" framework, as summary of the major impacted business areas and related pricing disciplines.

WHO SHOULD ATTEND

TRAINING COURSE METHODOLOGY

Ardensi training courses are designed through in-depth research and brain-storming with the course trainer to make sure that attendees get access to information, intelligence and insights.

Our trainings enable you to take away key tools to advance your role and engage you with the latest technology and updates helping you to make informed decisions. This is a platform that enables personal growth and helps you tackle the key challenges you face in your everyday business scenario.

The training course will impart knowledge and develop your skills through:

• Modular and comprehensive program

• Case studies and practical sessions

• Group & 1-2-1 discussions with trainer

• Team and individual workshops

• Questionnaires

• Comprehensive pricing maturity assessment

• Documentation and supporting articles/books

• Extensive course material

• Value adding templates

• Role-plays

Strictly limited number of attendees to enable more interaction and learning time with the trainer.

WOULD YOU LIKE TO RUN THIS TRAINING COURSE IN-HOUSE?

We provide customized in-house training solutions. Save training $$$ and create learning experiences relevant to your business. To customize this training course and increase value and impact, please contact us today.