Events > Cannes Lions 2023

Join the UK Mission to Cannes Lions

The UK trade mission to Cannes Lions will be delivered by the UK Advertising Export Group (UKAEG) in partnership with the Department for Business and Trade (DBT) to support companies to take their business to new international markets.

Who can apply?

The trade mission is designed primarily for businesses who have not visited Cannes Lions before, to provide support and guidance on how to get the best results from this complex event. The aim is to drive commercial opportunities for participants, whether they purchase a Cannes Lions pass (recommended) or are limited to fringe events.

The trade mission is open to businesses from across the communications sector; creative, media, e-commerce, B2B, AdTech, production, social, immersive, events, sports and lots more.


Why Cannes Lions?

Whether you are scaling quickly or just beginning to test the waters for international growth, Cannes Lions is an excellent platform for gaining new ideas and insights, for expanding your network and securing new clients.


Benefits of the trade mission include:

  • Preparation workshops in advance of Cannes Lions
  • In person mission networking event in UK in advance
  • Inclusion in the UK brochure and logo featured on the UK @ Cannes Lions website. 
  • Access to branded communications toolkit.
  • Access to LBB Beach venue for your meetings 
  • Introduction to Cannes Lions - Monday 19th 
  • Welcome Drinks - Monday 19th 
  • Access to private networking events (Events TBC) 
  • PR & Media coverage before, during and post event. 

We are confident that this will be a great business experience that will help all delegates secure business.

The application process for the trade mission is now closed, for more information on the UK's presence at Cannes Lions, please visit



It's time to come together.

The official Cannes Lions Festival provides a unique programme of high-profile seminars, workshops and keynote speakers, presented by some of the biggest names in the industry.

A mixture of delegates from across the creative industries attend to celebrate the best of creativity across all media to learn, discuss industry issues and network with one another.

Find the Festival Pass that suits you best here.


 Please note that a more comprehensive schedule of private networking and meetings is arranged by UKAEG (UK Advertising Export Group) exclusively for their members. To access these benefits see for details of membership which is available to most UK advertising services businesses.


Trade mission small print:

  • All trade mission companies must have at least one representative on the ground from Mon - Thurs and be willing to attend all events. 
  • Your company HQ must be in the UK. 
  • All companies agree to inform UKAEG and DBT of any new business wins related to Cannes Lions over the next three years. 
  • Companies on the trade mission agree to cover the cost of their travel, accommodation and passes to Cannes Lions Festival of Creativity.


Be part of the Future of the Creative Economy with the UK Mission to Cannes Lions 2023