Expression of interest: ProWine Mumbai 2024 

The Indian alcoholic drinks market offers strong growth prospects. The Indian middle class is expected to grow to a quarter of a billion by 2050, which will result in changes to lifestyles and an increase in demand for alcoholic beverages.

This shift is already visible: in 2023, the size of the alcoholic beverage market was approximately $55bn, with the market size on a trajectory to increase at a CAGR of 7% to $73bn in 2027. Against a global backdrop of a +1% volume growth for global total beverage alcohol in 2022, spirits volumes in India comparatively increased by +12%, with beer up +38%, wine up +19% and ‘Ready-to-Drink’ products up +40%.  

ProWine & ProSpirits Mumbai is the one stop destination to meet the entire wine and spirits fraternity - importers, producers, distributors and HORECA including trade media and influencers from all over India. The 2023 edition saw a substantial turnout with over 5,000 professionals across 24 countries, 160+ exhibitors from 21 countries showcasing 1000+ Brands and featuring 8 dedicated country pavilions. The show is expected to grow in 2024.

There will also be a comprehensive program of masterclasses, thought leadership and networking events at the show, all designed to share industry & consumer insights, build brand visibility, educate the sector and recognize achievers in the wine and spirits industry 

The Department for Business and Trade (DBT) would like to take a delegation of 12 wine and spirits businesses.
   

The offer:  

• Space to display samples on UK branded stand 

• Meeting space in the middle of the stand with an in-market consultant running tailored meetings with buyers, distributors and importers  

• 45-minute masterclass with tastings that will be attended by importers and distributors  

• A comprehensive program of masterclasses, thought leadership and networking events all designed to share industry & consumer insights, build brand visibility, educate the sector and recognize achievers in the wine and spirits industry. 

• Market briefing session and retail store visits in Mumbai  
   

The cost 

• £300 + VAT participation fee 

• £2000 approximate flights & hotel  

• £500-700 approximate shipping samples to India  

These costs will need to be covered by delegates.  
 
If you have any questions, please reach out to Jasdeep.Jassal@fcdo.gov.uk