Events > Japan-UK Women’s Economic Empowerment (WEE) Seminar 2025

Japan-UK Women’s Economic Empowerment (WEE) Seminar 2025

6 February 2025 - 9.00am to 11.30am

Join this seminar

The Japanese Ministry of Foreign Affairs and the UK’s Department for Business and Trade (DBT) are working together to deliver a virtual Seminar as part of a joint commitment to promote women's economic empowerment.

The online seminar supports the delivery of our joint recognition of the importance of sharing diverse experiences to reduce the systemic barriers faced by women seeking to trade internationally.

The seminar will take place on Thursday 6 February from 9.00am to 11.30am.

It seeks to uphold the commitments set out in the UK-Japan Comprehensive Economic Partnership Agreement (CEPA), which has been in force since 1 January 2021. The seminar will be a great opportunity for women entrepreneurs, investors and business owners interested in trading with or investing in Japan to hear about the various initiatives and support services offered by a variety of organisations, both in Japan and the UK.

There will also be an opportunity to hear directly from UK women entrepreneurs and business owners that are already trading successfully in Japan. This Event follows a successful Seminar hosted by the UK Government for Japanese businesswomen on 10 July 2024. The Press Notice for that event can be found here.

How to attend this event

This event is free and you can use this form to register your interest in attending.

Should you have any questions, please email genderequality@businessandtrade.gov.uk.

More information about the UK-Japan Comprehensive Economic Partnership.

Japan-UK WEE seminar programme

 

UK Time 

JP Time 

Lead 

Session 

9:00-9:05 

(5min) 

18:00-18:05 

 

Shige WATANABE 

Deputy Director-General, 

Economic Affairs Bureau, 

Ministry of Foreign Affairs of Japan 

 

Opening remarks, introductions, housekeeping 

9:05-9:15 

(10min) 

18:05-18:15 

Mitsuru MYOCHIN 

Director-General for Foreign Direct Investment Promotion –  

Cabinet Office, Government of Japan 

Why Japan (Overview)?  

Explore why Japan is an excellent opportunity for businesswomen and entrepreneurs interested in establishing or growing a business in Japan.  

9:15-9:25 

(10min) 

18:15-18:25 

Yuji SANADA 

Lead - 

Innovation Department, JETRO 

Support Measures by JETRO 

Specific support measures for those considering business expansion into Japan. 

 

9:25-9:40 

(15min) 

18:25-18:40 

Shige WATANABE 

Deputy Director-General, 

Economic Affairs Bureau, 

Ministry of Foreign Affairs of Japan 

 

Q&A 

 

9:40-9:50 

(10min) 

18:40-18:50 

Sarah BACKLEY 

Executive Director - 

British Chamber of Commerce in Japan (BCCJ) 

 

Entering the Japanese Market with BCCJ 

1. Navigating Cultural and Business Differences 

2. Observation on Business Opportunities in Japan 

3. The Role of BCCJ in Supporting Businesses Entering the Japan Market 

9:50-10:00 

(10min) 

18:50-19:00 

Satoko KUSANO 

Director – 

Strategic Business Promotion Division, Office for Startup and Global Financial City Strategy 

Tokyo Metropolitan Government  

 

Invest Tokyo 

Introduce Tokyo Metropolitan Government’s initiatives on foreign direct investment including bringing in startups. 

10:00-10:15 

(15min) 

19:00-19:15 

Shige WATANABE 

Deputy Director-General, 

Economic Affairs Bureau, 

Ministry of Foreign Affairs of Japan 

 

Q&A 

10:15-10:25 

(10min) 

19:15-19:25 

Erika KANAI 

Senior Associate - 

ANRI 

ANRI 

1. Introduction of ANRI 

2. ANRI’s initiatives with non-Japanese startups and female founders 

3. How to contact us 

10:25-10:35 

(10min) 

19:25-19:35 

Kanako INOUE 

General Partner – 

NEXTBLUE 

 

NEXTBLUE 

1. Introduction of NEXTBLUE 

2. NEXTBLUE’s initiatives with European startups and female founders 

3. How to contact us 

10:35-10:50 

(15min) 

 

19:35-19:50 

Shige WATANABE 

Deputy Director-General, 

Economic Affairs Bureau, 

Ministry of Foreign Affairs of Japan 

 

Q&A 

10:50-11:00 

(10min) 

19:50-20:00 

Shoko Doherty 

CEO – 

Celtic English Academy 

Business leader spotlight: 

Sharing experiences and advice from women entrepreneurs that have entered the Japanese market. 

11:00-11:10 

(10min) 

20:00-20:10 

Laura Rudoe  

Founder and CEO – 

Evolve Organic Beauty 

 

Business leader spotlight: 

Sharing experiences and advice from women entrepreneurs that have entered the Japanese market. 

11:10-11:25 

(15min) 

20:10-20:25 

Shige WATANABE 

Deputy Director-General, 

Economic Affairs Bureau, 

Ministry of Foreign Affairs of Japan 

 

Q&A 

11:25-11:30 

(5min) 

20:25-20:30 

Shige WATANABE 

Deputy Director-General , 

Economic Affairs Bureau, 

Ministry of Foreign Affairs of Japan 

 

Closing