Are you a British beauty brand interested in exporting to Europe?

The Department for Business and Trade (DBT) is seeking expressions of interest from beauty brands to join a 3-day Beauty Retail Trade Mission to Milan.

About

Are you ready to expand your business in Europe? Join us on a 3-day Beauty Retail Tour of Milan and a visit to Cosmoprof Bologna.

In just a few days, you'll gain insights needed to trade with the EU, and unlock expert knowledge on market-specific challenges and solutions - all tailored to help you thrive in the European market.

Two days of the retail tour in Milan will be dedicated to distinct sectors: beauty and pharma; which have experienced significant evolution in recent years. We will visit both niche retailers, such as select perfumery stores, passing through specialized chains, up to more surprising and innovative concepts. On the pharma side; we will visit the spaces that enhance the areas dedicated to wellness and cosmetics in pharmacies and those that are able to offer a new customer experience through services, innovation and retail design.

There will be an opportunity to visit and explore Cosmoprof Bologna 2025, which is a must-attend event for cosmetic industry professionals. Recognised globally, this is the beauty fair dedicated to the international and domestic cosmetics industry and brings together the beauty industry's innovations, connecting the industry's top players under one roof and creating networking opportunities.

Why attend?

• Italy is the sixth largest market in the world for cosmetics and the fourth leading market for cosmetic products in Europe. In 2023 total revenue reached $14.7 billion and the consumption value in Italy have increased overall, peaking at more than 12.5 billion euros - with the largest share of face care products being sold in pharmacies, while perfume shops and mass market channels ranked second and third, respectively according to Statista reports.
• Opportunities to explore Italy's retail and e-commerce landscape.
• Meet potential partners and hear from industry experts to understand the latest industry trends in-market and opportunity to network with businesses like yours.
• DBT specialists on hand to assist throughout the visit

The 3-day programme (click here) for further information - will include:

• Pre-departure briefing and educational webinar on Exporting to Europe;
• An invitation to our exclusive networking reception with key partners and buyers in Bologna;
• An opportunity to showcase a few products and contribute samples for DBT Goody Bag at our networking event
• A complimentary two-day pass to Cosmoprof Bologna 2025.

Who should attend?

This opportunity is by-invitation-only. We welcome applications from UK beauty businesses looking to expand into the region with a turnover of £500k. Ideally brands should have a strong international sales record and have the resources to enter new markets.

This trade mission is a must for ambitious beauty brands targeting the European market. Whether you're actively exporting or just exploring the possibilities, this is your chance to learn the next steps for your business. If you are looking for expert advice, practical takeaways, and a clear path forward, make sure you don't miss out.

How much does it cost?

There is an administration fee of £250 (plus VAT) and you will also be required to cover your own travel, accommodation and subsistence, along with any associated costs.

How to express your interest?

Take advantage of the opportunities on offer by expressing your interest today, without obligation. Applications close on Tuesday, 11 February 2025.

Please use the registration button below to apply.