Reach the US and pan American beauty market and connect with key players and buyers. 

The Department for Business and Trade (DBT), with the British Beauty Council, invites ambitious UK beauty brands to join a high-impact trade mission to Cosmoprof Miami in January 2027. 

Designed for British beauty brands planning US market entry within 12 months, this mission also opens doors across Latin America, the Caribbean and Travel Retail. 

Part of the global Cosmoprof portfolio, Cosmoprof Miami welcomed around 19,000 visits and 900 exhibitors in 2025, making it a powerful platform to understand the market, navigate regulation and meet potential partners. 

The US remains a priority export market for UK beauty brands, and Cosmoprof Miami offers direct access to buyers, distributors, digital platforms and supply-chain partners across the Americas. Miami’s position as a travel retail hub adds further commercial opportunity.

Through this four-day mission, delegates will gain practical market insight, route-to-market support and valuable connections to help accelerate US expansion and build a resilient pan-Americas growth strategy. 

We welcome applications from beauty brands across the sector, particularly those offering innovation or sustainability, strong social reach and minimum turnover of £1 million, in the following categories: 
 

• Beauty Tech 
• Haircare
• Bath & Body
• Men’s Grooming 
• Fragrance 
• Beauty Accessories
• Skincare  
• Nail care 
• Manufacturing 

What the programme includes:
 

• Three days exhibiting on the UK stand, with access to Cosmoprof Match 
• On-the-ground support from DBT HQ Digital & Retail and the British Consulate 
• Exhibitor access to Cosmoprof Miami 
• Targeted meetings and networking with leading digital beauty partners and distributors 
• A practical market briefing covering certification, tariffs, IP, legal, marketing and route-to-market strategy 
• Retail visits to key malls and beauty concept stores 
• A networking reception hosted by the British Embassy 

Mission Fee: £2,000*

*Please note: Travel, accommodation and sample shipping to be covered by delegates.
 

How to attend 
Use the register button below and express your interest by midday Friday 17th July 2026