The UK won 135 awards at this year’s Cannes Lions International Festival of Creativity in an impressive display of the creativity and expertise which are the hallmarks of the British advertising industry.

A total of 46 UK advertising and marketing services companies won 135 awards which placed the UK as Europe’s leading winning territory and the second highest performing in the world behind the United States. UK agencies took home an incredible 11 Grands Prix at this year's Cannes Lions – 11 more than at the last International Festival of Creativity in 2019, and four more than in 2018. 

In order to build on the UK’s success at Cannes Lions, UK House, which will feature networking and lead generation events for six months from Thursday 8th July, celebrating the very best of UK creativity as awarded by Cannes Lions. The UK House programme will feature trends from Cannes Lions Live 2021 alongside sessions from UK Lions winners and jurors, workshops and masterclasses on exporting creative services. In addition, DIT and the UK Advertising Export Group (UKAEG) will host four virtual trade missions including 10+ networking sessions with countries and regions such as China, India, Africa, North and South America.  

The goal is to provide more British businesses than ever with the chance to promote their services and to meet with potential international partners and buyers and to build on the outstanding success of British advertising at Cannes Lions 2021.

It is FREE to attend for thinkers, makers, and investors around the world to meet and hear from leading UK experts. Businesses interested in taking part in UK House are welcome to register here: