.

The UK Sports Economy Sector

People all over the world recognise the UK’s expertise in the business of sport and are keen to benefit from our ability to mix innovation and creativity with organisational skills and reliability.

Global success stories such as the London 2012 Olympic and Paralympic Games and England 2015 Rugby World Cup have completely transformed the way modern sporting events are hosted. While for many years the UK has been associated with illustrious sporting occasions such as Royal Ascot and the Open Golf Championship, in recent times our event organisers have shown they can combine creativity and technology with an understanding of tradition to create one-off events to be remembered for generations.

Since Sydney 2000, the UK also has played a leading role in the delivery of the highest profile sporting events all around the world. British companies and organisations have also provided consultative expertise for winning Olympic and World Cup bids including Beijing, Sochi, Rio, Tokyo, Pyeongchang and Qatar.

The UK is also recognised for having a vibrant supply side industry helping overseas markets develop sporting economies and infrastructures. From development of football policy; school and elite coaching, stadia design, project management, construction and fit-out; safety management; sports marketing, branding and communications; sponsorship/naming rights; fan engagement and sports tech, through to pitch consultancy.

For more information about the DIT Sports Economy team, please visit great.gov.uk/international/content/about-uk/industries/sports-economy/ or contact andrew.bacchus@trade.gov.uk.