Events > Planning for peak retail season 2021

Planning for peak retail season 2021

Strategies to boost your international online sales


Wednesday, 22 September 2021 10:00 am - 11:00 am



John Baines

International Trade Adviser - Department for International Trade, North West

John is the ecommerce specialist International Trade Adviser in the North-West, working with businesses on their global digital marketing strategies to help raise visibility, awareness, traffic and sales across digital touchpoints. His background has previously been in sports marketing for the past decade, having worked in-house and agency for two of the world’s largest online publishers and an international sports fashion retailer.

"My experiences have been in leading creative content strategies and digital initiatives across multi-channel portfolios on a variety of brand campaigns, product launches and commercial projects for some of the world’s largest and most iconic online brands across a range of international territories.”

Kerry Lee

Director of Consulting Europe - Pattern International
Kerry has extensive senior international brand and retail marketing experience working both “client side” and in consultancies. With a retail and technology background she also has extensive digital marketing experience launching the PlayStation3, PSP the PlayStation EMEA Ad sales business, FIFA Interactive World Cup devising and implementing marketing strategy and campaigns for PlayStation, Virgin, BT and others.

Vanessa Dodd

Senior Consultant - Pattern International
Vanessa has a background in ecommerce growth and logistics, joining the team from Amazon where she was part of the UK Marketplace team. During her time at Amazon she worked directly with over 200 retailers including Paperchase, Ryman’s, Figleaves and JD Sports to develop their 3P Amazon businesses. She started out in Amazon’s Global Selling team, working to launch EU businesses onto the North American marketplace whilst developing their first selection recommendation tool. Whilst here Vanessa also curated the first UK2US 3P Deal of the Day and international Partner Carrier Program trial.