How to sell consumer, fashion, lifestyle and luxury goods to China
Wednesday, 17 November 2021
Speakers
John Nguyen
Deputy Head of Retail and Consumer - DIT China
Pearl Zhu
UK Sector Lead, Retail and E-commerce - China British Business Council
Pearl leads Retail and E-commerce sector in China-Britain Business Council. She is a specialist in market entry strategy, brand partnership, digital and marketing strategies in fashion, beauty, lifestyle and mother and baby areas. Pearl has built more than 40 commercial partnerships and campaigns for international entertainment IPs and retail brands through her career between China and The U.K.
Kristina Koehler-Coluccia
Head of Business Advisory - Woodburn Accountants & Advisors
Desiree Wong
Senior Consultant, APAC - Pattern
Desiree Wong is an APAC Senior Consultant in our London office, with specific experience and knowledge of the consulting, trading, and digital marketing sectors.
During her 5 years with Pattern, Desiree has led various types of projects, including market entry roadmap strategy formulation, management of Asian marketplace operation and digital marketing, website design & development projects.
Before joining Pattern, Desiree had over four years’ experience working as the Marketing professional for two well-known beauty retailers – MAC Cosmetics and Lavera Organic Skincare. During her time at MAC & Lavera, Desiree was involved in the management of the website and e-commerce revamp and the development of digital marketing strategies with a particular focus on social media.
Lewis Bacon
Head of Corporate Marketing - ECargo
Ting Zhang
Founder & CEO - Crayfish.io Ltd
Ting Zhang is a thought leader on UK- China trade and investment, and her expertise have been called by governments, businesses and think-tanks alike. On a daily basis, as the Founder & CEO of Crayfish.io, she is passionate about providing high-quality, value-for-money online business services for better engagement with China and beyond. Ting is a Co-Vice Chair of the UK China Tech Forum and also holds various other volunteering roles, tirelessly helping a wider community between the UK and China to better understand and engage with each other.
Paulina Alvarado
Director Sales Solutions Asia - GXO
Asia Pacific Director of Sales Solutions for Supply Chain industry leader GXO, focusing on country specific fulfilment services for consumer products, industrial, technology and automotive verticals. Paulina has been based in Shanghai for the past 7 years leading different types of new contract logistics projects from concept proposal to implementation/operations handover. She has worked with multinational and local companies looking to engineer faster, smarter and leaner supply chains in the following markets: Mainland China, Hong Kong, Taiwan, Japan, Singapore, Thailand, India, Malaysia and Australia. Before joining GXO, Paulina worked as a Corporate Project Manager for a Commodities Trading Company sourcing in Asia and Africa to serve the Latin American market.
Stephen Shortt
CEO - Hawkins & Brimble Ltd
Stephen Shortt has worked in the health & beauty industry for over 25 years in several blue-chip companies in the UK. Stephen now is the CEO of his own three companies in the UK, USA and Dubai. He has extensive experience in sales, marketing and logistics. He also donates some of his free time giving advice to SME’s on export for the Department of Industry and Trade as an Export Champion.