About the event

The Department for International Trade is inviting companies in the Northern Powerhouse to join this webinar for an overview of the German Tech ecosystem and what opportunities there are for UK companies to sell into the market.

Germany is the world's fifth largest ICT market and home to the largest software market in Europe - accounting for around a quarter of the European market by value.

Although a 2020 DESI ranking shows Germany performed below average for ‘integration of digital technology’ and ‘digital public services’, the impact of Covid 19 is likely to change this. According to an industry report, three quarters of large companies in Germany are increasing their digitalization investment commitments as a result of the pandemic.

Increased business demand for smart data products and services in the cloud are also driving domestic software market growth, as Germany embarks on a far-reaching program of digitalisation. In addition, the convergence of manufacturing and ICT, or Industry 4.0, along with the evolution of the Internet of things (IoT), are presenting significant new opportunities for ICT companies in Germany. The country is also on the cutting edge of artificial intelligence research and development.

Germany also offers a very start-up friendly environment with an extensive network of incubators, numerous potential partners, and generous governmental support.

Join us to hear more on opportunities for UK companies to sell into the German Tech sector.