Digitise Your Exports (DYE) is a mini-series of ten virtual events delivered as part of the Export Academy to help businesses in Yorkshire and the Humber increase their online sales and grow their business internationally.

From up-to-date insights on selling and advertising through online marketplaces and your own website, to the latest trends including working with influencers and sustainable marketing, this series has all you need to be inspired and grow your online business internationally in 2022.

Each event will be delivered by an expert speaker from a specialist organisation to bring you the best and most up-to-date content available. You will also have the opportunity to connect with likeminded businesses in the region and network with private and public sector organisations.

The series is open to all businesses in Yorkshire and the Humber who sell online and currently export or plan to export in the future. You may select as many or as few workshops you like.

Register now for Digitise Your Exports and start the year with a boost to your international marketing.

Digitise Your Exports Virtual Events

Exporting to the EU Through Other Marketplaces - C-Discount, Bol.Com, Otto and More

Wednesday 26 January, 09:30 - 13:00

Marketplace AMP

Learn how to export to the EU through other marketplaces to help you increase your international sales. Find out the benefits of diversifying and selling on marketplaces other than Amazon, the right marketplaces to reach your target market and hear insights on all aspects to consider including logistics and shipping, localised content to increase conversions and more.  

Building an International Digital Marketing Strategy                            

Thursday 27 January, 10:00 - 11:00

SocialB

In this one-hour workshop we will show you where to find invaluable insights on your target audience to inform your digital marketing strategy. Including tracking and measuring, analysing data, using SEO, social media, paid advertising and more.

A+ Content/Premium Content on Amazon                                    

Tuesday 1 February, 13:00 - 15:00

Marketplace AMP

Learn how to add A+ content to Amazon which can help to increase traffic and sales. Including insights into content setup and the importance of metadata, the Amazon 'Flywheel', optimising content and 'Amazon SEO', image optimisation and more. 

Facebook, Instagram and TikTok Marketing

Wednesday 2 February, 13:00 - 15:00

SocialB

Get insights into how to use Facebook, Instagram and TikTok to market your business on an international scale. With top tips for each platform, this session will help you get the most out of social media for your business. Including strategy, customer journey, researching your international target audience and more.

Preparing Your Ecommerce Website for Export Part 1 

Thursday 3 February, 13:00 - 14:00

Noovo Creative

Hear top tips on how to prepare your ecommerce website for overseas customers and find out practical steps to make your website work for you as you expand internationally. Including language and translations, multi-currency and cultural payment tendency, user experience and journey, SEO and Google PPC (pay-per-click). 

Advertising on Amazon Basics    

Friday 4 February, 10:00 - 12:30

Marketplace AMP

Learn how to create a strategy and effectively set up campaigns to provide opportunities for your business. Including keyword research, campaign structure and bidding strategy, setting up campaigns to data mine efficiently, plus advertising types and opportunities.

Preparing Your Ecommerce Website for Export Part 2 

Monday 7 February, 13:00 - 14:00

Noovo Creative

In Part 2 you will hear further tips on how to prepare your ecommerce website for overseas customers. Including current technology, platforms, site set up and useful apps/plugins, monitoring tools - Analytics and, finally, prioritising where to start.

Attracting Overseas Business with Influencer Marketing

Friday 11 February, 10:00 - 12:00

SocialB

Understand the different models of influencer marketing and the key steps for planning a campaign. Including influencer marketing by industry, knowing your audience, brand guidelines and objectives, finding and working with influencers (paid and free tools), contracts, and measuring results.

Sustainable Marketing for International Business

Wednesday 16 February, 10:00 - 12:00

Tailor-Made Media

Find out what sustainability is and learn the importance of recognising environmental, social and corporate governance in an international business setting. You will learn how to define measurable sustainability objectives and how your organisation can create a marketing strategy that effectively communicates what it means to be environmentally responsible, to the right target audience.

Including how to gather and use market intelligence, focusing on the issues and opportunities most relevant to your business, tactics for content and social media, greenwashing and how to practise what you preach.

Diversity and Inclusion in Marketing

Wednesday 23 February, 13:00 - 15:00

Chartered Institute of Marketing (CIM)

Learn the principles and importance of Diversity and Inclusion (D&I) in your marketing and gain an understanding of this increasingly important aspect which can help to build trust and loyalty with your customers. You will discover how unconscious bias affects customer inclusion, understand how much your brand accurately and authentically represents the diversity of your consumer base and find out the three key principles of how to make D&I top of mind when selling online overseas.

Including market research, tailoring your marketing to different audiences, how D&I plays an integral part of any export plan and practical takeaways you can implement in your business immediately.

Export Academy Core Modules

Signing up to the Digitise Your Exports series will also give you access to the Export Academy core modules which cover the basics of exporting, along with other capability building workshops. Additionally, you will be able to access our on-demand service where you can watch recordings of all past Export Academy workshops as and when it’s convenient for you.

We do encourage all businesses to join our live workshops as it will give you access to our expert speakers and the opportunity to ask questions right there. To gain access to webinar recordings, please contact us.

Digitise Your Exports Speakers

Heather Witney Export Academy Adviser at Department for International Trade, Yorkshire and the Humber 

Heather has worked for DIT for over four years and has over 15 years’ experience working in sales and in customer facing roles. Her real passion is working with people to assist them in achieving their business aspirations and exporting goals. As the Export Academy Adviser for Yorkshire and the Humber she is your point of contact as you go through the programme so please don’t hesitate to contact her if you have any questions.  

Marina Ibrahim, CIM Lead Consultant, CIM

An MCIM Chartered Marketer and Course Director (an award winning and several times nominated finalist in
international business communication and trade categories) and a Cultural Agility Global Diversity Expert.
From a German Egyptian background, Marina’s multi lingual international cultural and marketing experience
includes 25 years in marketing communication, cross cultural training and coaching in both corporate and
SME environments worldwide having worked with and supported professionals, leaders and teams of
multinational corporates including Bentley, BP, BMW, DEA, Caterpillar, EMI Music, Kellogg’s, Nike, and PepsiCo
with their talent development and diversity strategies.

Matthew Anderson, Managing Director, Marketplace AMP

We’ve built a business around getting products found and sold online across leading platforms. We do this with an understanding of what works and what doesn’t, what online marketplaces are looking for and what your customers need to commit to your brand and its products. Our skilled international team of e-Commerce techs and product marketers specialise in all aspects of setting up, optimising and amplifying online marketplaces. Whether you need to outrank the competition in product results, outbid them with effective advertising or outsell them with the most enticing product listings, we can help. Marketplace AMP was created due to global demand from brands in search of support and expertise to get them ranking high online, dominate the online marketplace and amplify sales on Amazon, eBay, TMall or Alibaba. Working on marketplaces across the globe our expert translators and native speakers are always at hand to ensure your products capture target audiences internationally.

Robert Jones, Managing Director, Noovo Creative 

Noovo Creative are a specialist Shopify e-Commerce agency with a brilliant track record. We offer a full service including marketing advice for the UK and all export markets as well as in-house photography, video and podcasting facilities. This makes us unique in the North of England. We work with companies large and small and we are adept at hand holding any organisation through the e-Commerce process.

Samantha Ware, Founder & CEO, Tailor-Made Media

Samantha has spent the past 15 years working within high-profile marketing roles, such as Marketing Manager at Seabrook Crisps. In 2017, she founded her own digital marketing agency, Tailor-Made Media, which specialises in delivering sustainable marketing strategies for national and international brands. Samantha’s passion and talent for sustainable marketing has resulted in the business doubling its turnover year-on-year since launch, whilst scooping a host of awards. This includes a Prolific North award for Best B2B Campaign, a Northern Digital Award for Best Digital Campaign, and a commendation for Samantha herself as ‘Best Leader’ at the Global Women in Marketing Awards.

SocialB are an international digital marketing and social media agency delivering exceptional results for forward-thinking businesses. Since 2008, we have helped our clients maximise their online potential and grow their digital channels using a core set of marketing channels, whilst upskilling and training individuals and companies across the globe. Having worked with a range of clients from start-ups to large corporate companies, and with a range of experience in both private and public sector, we are well-equipped and passionate to help anyone on their digital marketing journey. For the last five years, SocialB have partnered with the Department for International Trade and Guardian Masterclasses to provide training for a range of businesses. The digital world moves at such a pace, and it’s only getting quicker. For that reason, SocialB are proud to be a Google Partner agency, Bing accredited, Hootsuite certified, and all round experts on everything digital!