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E-Commerce podcast: Trusting the algorithm

Host: Chloë Thomas, Founder, eCommerce MasterPlan
Guest: Chris Sheldrick, CEO and Founder, What3Words

Chris Sheldrick is the co-founder and CEO of What3Words, the addressing app that gives every metre square on the planet a unique combination of three words, making it very easy to find. 

Street addresses and postcodes weren’t designed for 2022. They aren’t accurate enough to specify precise locations, such as building entrances, and don’t exist for parks and many rural areas. This makes it hard to find places and prevents people from describing exactly where help is needed in an emergency. What3Words has divided the world into 3 metre squares and gave each square a unique combination of three words. It’s the easiest way to find and share exact locations.

In this podcast episode, host Chloë Thomas speaks with Chris Sheldrick about What3Words app genesis and what three words are being used by companies, organisations, and individuals around the world.  

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