Get the basics of exporting with our core modules
These workshops are the ideal starting place for any business wanting to get started with selling internationally.
Before you get started, download a copy of the Export Academy workbook here which can be used alongside each core module and fill in your export action plan which could help you with any future funding applications. Or if you want to know more about the Export Academy in general and what it entails, watch this Virtual Taster Workshop.
Identify Export Markets and Create an Export Action Plan
(2 hour workshop)
In this introductory workshop, we’ll explore the risks and benefits of exporting, what key challenges your business might face and how you can overcome them. You will also learn about researching markets of opportunity and how to get started on your export plan.
Selling Services Overseas
(1.5 hours workshop)
For businesses who sell services, this hour and a half workshop is an essential introduction to finding opportunities
overseas. Learn about how to successfully deliver and market your service to customer around the world.
Incoterms, Shipping and Customs Requirements
(2 hours workshop)
Improve your knowledge of trade tariffs as we look at the Harmonised System (HS) code, classifying of goods, valuation for customs and origin rules. We will also cover the importance of Incoterms® when shipping overseas.
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Financing International Trade and Payment Terms
(2 hours workshop)
Explore routes to market, export costing, and how you can prepare your pricing strategies for your international customer. We will look at how to reduce the risk of non-payment, as well as international payment methods and exchange rates.
Understanding Export Documentation
(2 hours workshop)
From customs procedures to international contracts and tariffs, this workshop will prepare you for export documentation, discuss why exports are controlled and what goods are subjected to licenses and restrictions.
Export Academy Speakers
Heather Witney Export Academy Adviser at Department for International Trade, Yorkshire and the Humber
Heather Witney has worked for DIT for over four years and has over 15 years’ experience working in sales and in customer facing roles. Her real passion is working with people to assist them in achieving their business aspirations and exporting goals. As the Export Academy Adviser for Yorkshire and the Humber she is your point of contact as you go through the programme so please don’t hesitate to contact her if you have any questions.
Simon Bedford, International Trade Adviser at Department for International Trade, Yorkshire and the Humber
Simon Bedford has worked for the Department for International Trade (DIT), and prior to that UKTI, for over 12 years. In this time Simon has worked with more than 1,000 companies discussing the company’s strategy, assessing appropriate “route to market” options and supporting their international growth ambitions. Simon has also co-written a range of guides for DIT and his book “Exporting Made Easy” gives practical advice on selling overseas through agents and distributors. Simon has in-depth knowledge of a wide range of markets from Europe and the USA, to the Middle East and South East Asia. He worked for many years in the international division of a Belgian multinational. Additionally, Simon is an Associate Lecturer in International Business and Marketing at Sheffield Hallam University.
Karen Mosley, Director at KranLee Logistics Limited
Karen Mosley is a director of KranLee Logistics Limited based in Chesterfield assisting clients with all worldwide logistics requirements and customs matters. Karen has over 25 years’ experience in International Trade both at exporter and importer level with the bulk of experience from logistics and customs. Karen prides herself on sharing knowledge and providing training to others to assist effective, proven administration procedures within business engaged in international trade.
Looking for something else?
Why not watch recordings of our other Export Academy workshops which will help you to advance your international growth ambitions. Click on any of the below to unlock even more educational content.