Digitise Your Exports: New Trends for 2022
Digitise Your Exports (DYE) is a mini-series of ten virtual events delivered as part of the Export Academy to help businesses in Yorkshire and the Humber increase their online sales and grow their business internationally. Watch the recordings now.
Exporting to the EU Through Marketplaces - C-Discount, Bol.Com, Otto and More
3.5 hours workshop with Marketplace AMP
Learn how to export to the EU through other marketplaces to help you increase your international sales. Find out the benefits of diversifying and selling on marketplaces other than Amazon, the right marketplaces to reach your target market and hear insights on all aspects to consider including logistics and shipping, localised content to increase conversions and more.
Building an International Digital Marketing Strategy
1 hour workshop with SocialB
In this one-hour workshop we will show you where to find invaluable insights on your target audience to inform your digital marketing strategy.
The workshop also covers tracking and measuring, analysing data, using SEO, social media, paid advertising and more.
A+ Content/Premium Content on Amazon
2 hours workshop with Marketplace AMP
Learn how to add A+ content to Amazon which can help to increase traffic and sales.
The workshop will give you insights into content setup and the importance of metadata, the Amazon 'Flywheel', optimising content and 'Amazon SEO', image optimisation and more.
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Facebook, Instagram and TikTok Marketing
2 hours workshop with SocialB
Get insights into how to use Facebook, Instagram and TikTok to market your business on an international scale. With top tips for each platform, this session will help you get the most out of social media for your business. Including strategy, customer journey, researching your international target audience and more.
Preparing Your Ecommerce Website for Export Part 1
1 hour workshop with Noovo Creative
Hear top tips on how to prepare your ecommerce website for overseas customers and find out practical steps to make your website work for you as you expand internationally. Including language and translations, multi-currency and cultural payment tendency, user experience and journey, SEO and Google pay-per-click.
Preparing Your Ecommerce Website for Export Part 2
1 hour workshop with Noovo Creative
In Part 2 you will hear further tips on how to prepare your ecommerce website for overseas customers. Including current technology, platforms, site set up and useful apps/plugins, monitoring tools - Analytics and, finally, prioritising where to start.
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Advertising on Amazon Basics
2.5 hours workshop with Marketplace AMP
Learn how to create a strategy for Amazon and effectively set up campaigns to provide opportunities for your business.
Learn more about keyword research, campaign structure and bidding strategy, setting up campaigns to data mine efficiently, plus advertising types and opportunities.
Attracting Overseas Business with Influencer Marketing
2 hours workshop with SocialB
Understand the different models of influencer marketing and the key steps for planning a campaign. Including influencer marketing by industry, knowing your audience, brand guidelines and objectives, finding and working with influencers (paid and free tools), contracts, and measuring results.
Sustainable Marketing for International Business
2 hours workshop with Tailor-Made Media
Find out about the importance of recognising environmental, social and corporate governance in an international business setting. You will learn how to define measurable sustainability objectives and how your organisation can create a marketing strategy that effectively communicates what it means to be environmentally responsible.
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Diversity and Inclusion in Marketing
2 hours workshop with the Chartered Institute of Marketing (CIM)
Learn the principles and importance of Diversity and Inclusion (D&I) in your marketing and gain an understanding of this increasingly important aspect which can help to build trust and loyalty with your customers. You will discover how unconscious bias affects customer inclusion, understand how much your brand accurately and authentically represents the diversity of your consumer base and find out the three key principles of how to make D&I top of mind when selling online overseas.
Looking for something else?
Why not watch recordings of our other Export Academy workshops which will help you to advance your international growth ambitions. Click on any of the below to unlock even more educational content.
Any questions?
If you have any further questions about exporting or have issues accessing your recordings, please contact our Export Academy Adviser, Heather Witney, who will be happy to help you further
Want to join a live session?
Choose from upcoming Export Academy workshops and masterclasses to help you maximise your growth potential