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The Department for International Trade (DIT) is delighted to announce its first trade mission for the beauty industry, centred around Beautyworld Middle East 2022, the region’s largest international trade fair, taking place at the Dubai World Trade Centre this Autumn.

UK brands will have the opportunity to join DIT’s week-long trade mission which will coincide with one of the most influential and visited beauty trade shows in the world.

The mission is aimed at ambitious British SME beauty brands looking to grow internationally and find new global partners. It will provide a fantastic platform to explore the market, gain exposure for your brand, and meet marketplaces and distributors in the region looking for new and innovative beauty products and services. 

The Middle East is one of the world's fastest-growing beauty markets. According to Statista, the value of beauty and personal care products in the Middle East and Africa is estimated at £35.4bn in 2022, expected growth to £39.7bn by 2026.

Registrations to the trade mission are now closed.

To find out more about the UK co-exhibitors at Beautyworld Middle East 2022, view the Brochure here.

You can also visit the event website here.