UKISUG Connect is delighted to be returning to The ICC, for our 8th successive conference.

Superbly positioned in the heart of Birmingham, this amazing venue never fails us and is a key contributor to the continued success of UKISUG Connect.

Spread across 5 levels, we use up every bit of space with our plenary keynote sessions, interactive workshops, breakout sessions, SAP usability testing space, motivational and inspirational keynotes, as well as our massive exhibition hall, the networking hub for the event.

You’ll be amazed as to how the venue transforms in the space of a couple of hours to host our fabulous networking event, SUGFest on the Monday evening and then back again ready for those all important sessions.





Once again The Crowne Plaza is our main conference hotel, where we can promise comfy beds and a great breakfast. The welcoming bar and lounge area is where the majority of our delegates migrate at the end of each day, to relax and continue the networking after the full conference days of learning and education.

The Crowne Plaza Birmingham City Centre hotel boasts a prime location in central Birmingham, just five minutes’ walk from New Street train station and the International Conference Centre (ICC). The hotel is a 25 minute train ride from Birmingham Airport (BHX) and 45 minutes by car from East Midlands Airport (EMA).

Crowne Plaza, Central Square, Holliday St, Birmingham B1 1HH.





With consideration for the climate may we suggest that, where possible, you avoid traveling by car and choose the excellent public transport available in and around Birmingham. There is an added benefit to your pocket as well as you can avoid unnecessary car parking charges! Thank you.


The ICC is served by the UK’s largest interchange rail station, Birmingham New Street and also the smaller Five Ways Station.


The ICC is located in the centre of the city of Birmingham and is easily accessible by road.

Directly connected to the UK’s motorway network, visitors from any direction can travel in using the following motorways:

M1, M5, M6, M6 Toll, M40 and M42. 

Please check ahead for any road closures within the Birmingham City Centre area. For the most up to date information please head to the Birmingham Gov website. 


There is a range of parking available around Birmingham, available at Arena Birmingham (King Edward’s Road, B1 2AA)

or Town Hall multi-storey car park, Brunel Street, B1 1TA.

Pay & Display or Pay by Phone - cash, debit or credit cards. Up to 24 hours is £15.


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