Pitti Uomo is the world's largest and most important menswear fair. It is the first show of the selling season and before Covid the UK regularly was the second largest exhibitor group at the show after the host nation. Pitti Immagine Uomo 101 presented 548 menswear collections (almost 30% from abroad. At the end of the three days of the fair, the final figures on the turnout of Italian and international buyers confirm the positive feelings: about 4,900 buyers in attendance, about 30% of which are from about sixty foreign countries; with the total number of visitors around 8,000.
At Pitti Uomo, the top ten foreign countries for the number of buyers in attendance are the following: The Netherlands (138 buyers), France (134), Spain (124), Germany (120), Great Britain, Switzerland, Belgium, Turkey, and USA; with some quality presences also from China, Japan, South Korea, China - Hong Kong and the UAE.
We are aware that UK trade associations and other industry bodies often offer support to UK businesses visiting overseas trade shows. For example, in the case of Pitti Uomo Men's Apparel you may wish to consult with: UK Fashion & Textiles Association