The region’s bold commitment to sustainability is a game changer. KSA’s Vision 2030 and the UAE’s green agenda highlight their ambition to reduce reliance on oil. The entire GCC countries share similar views. With this diversification drive, the future could look different.

Get a solid understanding of how sustainability drives the region’s national strategies forward. Increase your understanding of decarbonisation, re-refined markets, base oils recycling and regulatory changes to create a competitive edge in doing business in the region.

Urbanisation projects across GCC are driving upsurge in lubricants demand – a trend that is set to continue. On the trading front, tariffs imposed by the US have already disrupted base oils demand in early 2025. The Middle East is seeing signs of recovery, but US trade policies are directly impacting both producers and buyers, reshaping established trade flows.

Now, with the global financial markets in turmoil, the pressure on supply chains, pricing and planning has intensified which is adding yet another layer of complexity to an already volatile landscape.

The automotive industry relies heavily on the capabilities of the lubricants industry to meet its changing requirements. Electric and hybrid vehicles have dominated discussions for years; however, actual growth has been below forecast levels. What is the Middle East’s story?

Get a better picture of the future of mobility in the region to identify new opportunities for innovation. Explore how the region navigates the fluctuating demand and competitive pricing pressures from the global markets.