Events > Proudly British: Retail Trade Mission to Central Europe

Proudly British: Retail Trade Mission to Central Europe

15-16 September 2022

Join us for a 2-day Trade Mission to Central Europe! 

Why to join?

  • Showcase your brand to 350 professionals (buyers & media from the region)
  • Meet your potential business partners
  • Gain understanding of Central European market with focus on Czech Republic, Poland, Slovakia & Bulgaria
  • Price per person only £100 (incl. one night in a hotel, 2-day programme, new business opportunities and upskilling and refreshments during the programme)


Why to consider Central & Eastern European countries such as Czech Republic, Slovakia, Poland or Bulgaria? 

  • These countries are a gateaway to the entire CEE
  • Access region with more than 110 million potential customers! Only in Czechia, Poland, Slovakia and Bulgaria it is over 60m
  • E-commerce on the rise
  • Many retail trends on growth - especially sustainable and ethical products, free from F&D options and more!

This event is suitable for:

  • UK businesses already exporting to the region and looking for new partners
  • UK businesses who are looking to start exporting or enter some of the countries

How to attend this event

Apply by 31st July 2022. Number of spaces in each category is limited.


Speakers for Day 2 to be revealed soon.

Day 1, 15 September

  • Exhibit at the showcase event of UK Consumer & Retail brands at the British Embassy in Prague.
  • Connect your company to potential business partners in the region.
  • Engage with about 350 guests, such as buyers, distributors, wholesalers, potential new business leads, people from media, influencers and magazine editors, and let them experience your products first-hand.
  • Included categories: Food & Drink, Beauty & Wellbeing, Home & Deco, Luxury and Sports.


Day 2, 16 September:

  • Learn more about the Czech, Polish, Slovak, Bulgarian and other markets!
  • Visit one of Prague's shopping centres and hear from in-market experts.


Home & Deco.

Beauty, Wellbeing & Sports


Food & Drink

Accelarate your expansion to Central and Eastern Europe by registering today! There is a limited number of places in the programme.