Selling your product or service online opens up a wealth of opportunity in terms of exporting, that you might not otherwise be able to achieve. 

Having a strong e-commerce presence can elevate your business both at home and in overseas markets and we've put together a series of 6 informative webinars to help ensure you have a compelling offer for overseas customers. 

Each topic runs for 1 hour virtually.

Wednesday, 21 September - 10 am - Implementing International Social Media Campaigns 

In this 1-hour session with Carol from SocialB, you will understand some of the key considerations when creating social media content, how to adapt your approach for overseas audiences, and how to make better decisions about how you use social media to engage with potential international customers.

Wednesday, 28 September - 10 am - Getting started with paid marketing on Google Ads and Facebook Ads 

We will break down the steps including how to determine your budget and choose the right keywords or targeting; as well as best practices for setting up and managing paid marketing campaigns.  

Wednesday, 5 October - 10 am - Getting the best from Google Analytics

Google Analytics shows who is visiting your website, what they are looking for and how they are getting to your site.  This means that you can see clearly who to target, whether your efforts are paying off, which web browsers are being used and which keywords are used, which is essential for SEO.

Wednesday, 12 October - 10 am - Technical SEO & Keyword Analysis

Strategic and tactical advice on how to ensure that your business makes more money online through SEO to help grow your business globally.

Wednesday, 19 October - 10 am - Translating your website and online content 

Should you be creating bespoke content or translating content that you already have? How do you source a repuatble and reliable translator? Should you utilise your team’s own skillset or is it better to get someone with specific translation experience? Find out the answers to these questions with this one-hour webinar from ILC Communications.

Wednesday, 26 October - 10 am - Internationalising Your Website 

Your company’s website is the gateway to your business, allowing your company to increase their international visibility, attract new leads and customers as well as facilitate consumer research into your products or services.

For more information about the event please contact:

Email: diteastevents@trade.gov.uk