Steve Knapp – Co-founder, Plan Grow Do

Steve Knapp is one of the UK’s most respected sales experts, known for redefining how organisations sell in today’s changing market. A best-selling author and acclaimed keynote speaker, Steve’s career includes leading global sales teams at Shell, where his methods became integral to one of the world’s largest brands.

As co-founder of Plan Grow Do, Steve now focuses on the lubricants sector, spearheading The Buyer Revolution — research transforming how suppliers understand and engage modern buyers. Through his books Funnel Vision – Selling Made Easy and Modern Sales Leadership, he empowers teams to build confidence, structure, and lasting value through buyer-led selling.

Rob Taylor – Co-founder, Plan Grow Do

Rob Taylor is one of the UK’s most respected voices in digital transformation and sales enablement. With over two decades of experience guiding global organisations through change, Rob helps established brands align their marketing and sales strategies to meet the needs of modern buyers.

Having partnered with Google to build a groundbreaking business transformation programme and collaborated with Amazon on its Dads in Business initiative, Rob has worked at the highest levels of digital innovation and leadership.

As co-author of Modern Sales Leadership (2021) with Steve Knapp, Rob is redefining how the lubricants sector approaches digital engagement and customer experience. Through The Buyer Revolution, he helps organisations bridge the gap between marketing insight and commercial execution, empowering teams to respond to evolving buyer expectations with relevance, empathy, and digital confidence.