22/09/2017
09:30 - 10:00	Registration & coffee
10:00 - 10:20	Opening Miikka Vahtera, Founder, CEO, Malja BTL Oy
10:20 - 10:50	The joint power of analog and digital Miikka Vahtera, Founder, CEO, Malja BTL Oy
10:50 - 11:20	From sponsorship to brand alliances Anders Linden, CEO, Tango Brand Alliance
11:20 - 12:00	Innovation and technology in event marketing. EXPO experience. Ansis Egle, Partner, OZOLS IR
12:00 - 13:00	Coffee & snacks
13:00 - 13:30	The importance of performance marketing in event making Arnis Ozols, CEO, Httpool Baltics
13:30 - 14:00	Sponsorship Megatrends with case studies Risto Oksanen, Managing Director, The Finnish Sponsorship & Event Marketing Association
14:00 - 14:30	Case Examples of Betsafe's Global Sponsorship Activations featuring Manchester City, Pep Guardiola & Gumball 3000 Rally Jason Nikkinen, Global PR & Social Media Manager, Betsafe / Betsson Group
14:30 - 15:00	The use of sports analytics data in sports marketing Ričards Fomrats, CEO, Playgineering
15:00 - 15:30	Coffee & snacks
19:00 - 22:00	After-party