Events > eCommerce to the USA in 2021
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eCommerce to the USA in 2021

Wednesday, 19 May 2021 9:30 am to 1:00 pm


Join key officials from the Department for International Trade (DIT) Southwest to understand USA market potential and receive professional third party advice on best practices for brands selling via eCommerce to the USA for D2C and B2B channels.


Register Your Place Now - Click Here


What will I learn?

Learn how to prepare to be 'States ready' with insight into:

  • routes to market
  • fulfilment
  • certifications
  • increasing your online visibility
  • importance of social media and influencers
  • how to reach buyers
  • sales tax per State
  • customer reviews
  • Selling via Amazon USA
  • DIT SW support available for USA


Please scroll down the page to see the list of speakers.


Who is this event for?

All South West brands interested in selling via B2B and D2C eCommerce to the USA.

Unfortunately we are unable to accept bookings from service providers/intermediaries.


Why the USA?

The US is the UK's largest export market for goods and services, accounting for 16.2% of all goods exported from the UK in Quarter 1 2020 and 14.7% in Quarter 2 2020.

Revenue from eCommerce in the US amounted to $431.6 billion in 2020. The Statista Digital Market Outlook estimates that by 2025, revenue will increase to $563.4 billion.

Online spending represented 21.3% of total retail sales for the year, according to Digital Commerce 360 estimates. Amazon accounted for nearly a third of all ecommerce in the United States.

The US offers DIT SW brands huge export potential. 





UK Speakers

Intro to BW / DIT  and USA stats ‘ States’ read

DIT SW digital Advisor

Soil Association  - TOGS and COSMOS certification

Retaissance – (B2B marketplace fashion and giftware)

REVIEWS.io – customer reviews – SEO and QS

I-Fulfilment - 3PL and scaling up in the USA

Hello Baby – client case study selling on Amazon USA

Q&A – part 1


US Speakers

Range Me – B2B marketplace beauty and general consumer

USDA – NOP Labelling / certification

Avalara – sales tax per state

Social Chain – US social media and influencer marketing

Thorelli & Associates - Product Liability

Q&A part 2




Register Your Place Now - Click Here


Please Note: We will send you details of the online platform and login details prior to the event.


Business West (delivery partner for the Department for International Trade)  is committed to providing a professional, friendly, safe and welcoming environment for all participants at its events. Inappropriate behaviour on video, audio & chat facilities will not be tolerated during any portion of a meeting or event. It will be at the sole discretion of the host/facilitator to immediately expel any participants from the event if their behaviour is deemed to be inappropriate and/or offensive.

Privacy Policy

We take your data very seriously and are committed to the privacy and security of it. This event is organised by Business West, delivery partner for The Department of International Trade for the SW,  their privacy policies are available at DIT Personal Information Charter.

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Fiona Campbell, Soil Association

Fiona Campbell has over 10 years’ experience in the Beauty and Wellbeing industry working in varying roles from Senior Buyer at leading Health and Beauty high street retailers to Head of Product and Innovation for a Cosmetic brands. After increasingly becoming interested in sustainability, Fiona joined the Soil Association Certification last year and is passionate about growing the market and awareness of certified organic and natural beauty and wellbeing.


Cathie Osborne, Retaissance

Cathie Osborne is an experienced entrepreneur and the Founder and Managing Director of Retaissance, a multilabel sales agency established in 2011. Over the past 10 years, Retaissance has earned its reputation as a lead player in the global retail industry in multiple categories, more recently launching a first of its kind free b2b marketplace platform.

Her specialism is her network and relationships in varied sales channels and her deep understanding of the current market working with the best stores, Omni channel retailers and pure play eCommerce retailers around the world. Acting alongside the brands as an extension of their in-house team,

Retaissance is instrumental in the building of brands in the UK, Europe and around the world.


Tom Goodwin, Reviews.io

An immense passion for technology, company culture and customer experience with business experience spanning 20+ years launching his first business at 19 years old.

For your business to succeed online you need to create trust between you and your customers and Reviews.io technology helps business achieve this by building trust and increasing traffic and conversion.

Tom leads the day to day global business operations, collaborating with the CEO in setting and driving organisational vision and growth. Reviews.io has grown from 10 staff to over 50 staff across 4 regions, UK, US, Germany and Australia in the last 20 months.


Julia Williams,  I-Fulfilment

Julia's background has been sales focussed and she launched her sales career working within the IT sector for 18 years selling hardware, software, business intelligence, network solutions, training and consulting services.

She also spent 14 years in the Real Estate Industry running her own property business selling residential new builds, off plan developments and second-hand residential property both sales and rentals. 

This was coupled with other business ventures. Julia has managed various geographical territories, business partner channel management, tenders as well as customer account management and development.


Oliver Yonchev, Social Chain

Oliver is Managing Director of the world's fastest growing agency, Social Chain. Social Chain uses owned media, marketing and technology to build brands. The agency is famed for its disruptive creative work.

Within 5 years Social Chain grew from a start-up of 2, to a team of 700+ individuals, currently operating

through six locations: New York, Los Angeles, Manchester, London, Berlin and Munich.

At 30, he is at the forefront of creative and social media marketing, delivering global strategies for the

likes of Amazon, CocaCola, Disney, Uber, TikTok, Twitch, to name just a few.


Vir Satyan, Range.me

Vir is a founding member of the RangeMe team having worked in the Australian business before RangeMe expanded to the US over 6 years ago. Today Vir is the Head of Supplier Success in the San Francisco office, leading and managing the fantastic RangeMe supplier success team.


Renée Gebault King, Ph.D.,  National Organic Program, Agricultural Marketing Service, U.S. Department of Agriculture

Renée has served the National Organic Program (NOP) for over five years in various roles. She began her career as an Accreditation Manager, the primary interface between U.S. Department of Agriculture (USDA) accredited private certification agents and the NOP’s Accreditation Division. Later Renée served as the NOP’s Chief of Staff, supporting program leadership and administration in the Office of the Deputy Administrator.  In her current position as an International Specialist with the International Activities Division, Renée manages and coordinates several USDA organic equivalence arrangements. She is responsible for government to government communications, technical evaluations, and routine audit events to support ongoing trade under equivalence. Her country portfolio includes Canada, the European Union, Switzerland, the United Kingdom, and Israel.

Renée has over 15 years of experience in the organic industry and has worked in various sectors, including research, education and outreach, marketing and promotion, and as an inspector. Renée holds a bachelor’s in animal science, a master’s in food science, and a doctorate in soil science from the University of Wyoming.


Michael Sankey, Avalara

Avalara has comprehensive, automated, cloud-based solutions that are fast, accurate, and easy to use. Avalara offers more than 500 pre-built connectors into leading accounting, ERP, ecommerce and other business applications. Each year, we process billions of indirect tax transactions, file hundreds of thousands of tax documents and tax returns globally.

Michael has a passion for technology and has been aiding companies streamline and automate sales tax and VAT compliance for 3 years with Avalara.

Building trust, educating and helping companies navigate the complexity of compliance in the US, means he has worked with organisations of all sizes who are seeking a trusted partner in this field.


Tom Thorelli, Thorelli & Associates

Tom Thorelli is a US lawyer with thirty years of experience working with small- to medium-sized UK companies in minimizing legal risk when doing business in the United States. Thorelli & Associates combines a broad range of expertise in the fields of intellectual property law, contract negotiations, corporate law, acquisitions, product liability preventive management, and immigration; all with small-firm attention to detail and customer service to create tailored legal solutions for its clients. 

The firm’s clients range from high-tech startups to companies with software applications, telecommunications, medical devices, automotive and aeronautic industries, consumer products, security technology, consulting services, etc. Over the years, Thorelli & Associates has assisted over one thousand foreign companies in properly structuring their entry into the US. Tom has a close working relationship with DIT offices throughout UK. He is often invited to speak about an array of legal issues, including immigration, product liability preventive management, contract negotiations, etc. 


Trevor Ginn, Hello Baby

Trevor Ginn runs the online retailer Hello Baby (www.hellobabydirect.com) which has a turnover of £4m/year spreadover 20 channels. Hello Baby export more than half of their sales, with the USA being their largest export market outside the EU.

He has over 12 years online retailing experience and also runs the ecommerce agency Vendlab.com