Visionary leaders, founders, and policymakers from the US and UK will convene in California for an exciting programme of events which will build relationships, industry breakthroughs, and prosperous long-term partnerships. Led by Peter Kyle (United Kingdom's Secretary of State for Business & Trade) and co-hosted by industry titans Sir Lucian Grainge (Universal Music Group) and Sir Jony Ive (LoveFrom).
What to expect
The theme of Greater Together LA is ‘Unexpected Connections’, with industry leaders mixing across sectors and borders to foster fresh thinking and new opportunities:
A two day thought leadership summit featuring first-look insights from the minds defining what’s next for industries on a global scale
VIP networking with senior policy makers and business leaders
Showcases from innovative new businesses and pioneering entrepreneurs
Entertainment from cultural trailblazers
Unmissable media and content opportunities
Presenting Partners
Official Partner
What is a GREAT event?
The GREAT Britain & Northern Ireland Campaign is the UK’s international communications programme, it promotes the UK’s strengths in 164 countries.
GREAT events combine meaningful business engagement with celebrations of culture and innovation. They’re designed to deliver real commercial outcomes, not just conversations.
GREAT FUTURES Riyadh 2024-2025 has already delivered a direct pipeline of £230 million in export and investment deals, and contributed to over 4,100 jobs.
