Unlocking Adaptive Spaces with Total Experience Design

Cultural infrastructure, sports stadiums and commercial developments need to be more adaptable than ever before to connect to the broadest range of audiences and maximise the return of investment. But a new approach is needed to develop transformative experiences for them. This talk will highlight the incredible opportunity for these sectors and share a new model to better develop the experiences that will drive them forward.

Partner: Interval / Alex Wills

Fashion in Gaming: Building the Gaming IP Distribution Layer for Fashion

Fashion is locked out of gaming. Every garment a brand creates gets rebuilt three to five times to reach a single game, weeks of work, thousands of dollars, and the cultural moment is gone before it lands. A $180B market that fashion can barely reach, and where brand IP gets lost the moment it leaves the studio. Alvalan is changing that. We've built the infrastructure that turns a sketch into a game-ready wearable in minutes, the same standardising role Spotify plays for music, but for fashion in gaming. And we're doing it in a way that protects and authenticates brand IP automatically as it moves from design to deployment.In this session, watch it happen live. Founder and CEO Louise Laing will demo the platform on stage, turning a fashion sketch into a deployable Roblox asset in real time. She'll share the technology behind it, AI-driven caging, rigging and weight painting and how Alvalan is enabling brands to scale into gaming with their IP protected, automated, and earning at every step.It's colourful, it's fast, and it's a category being built in the UK in real time.We want to make fashion in gaming open to everyone and to give brands the tools to own it.Come and see how.

Partner: Phygital

Deconstructing IP: The Cake Theory of Music, Film & Sports — From Cultural Ideas to Tradeable Global Assets.

Partner: Fela Oke

How Black Founders are redefining the Creative Economy

The Digital Catapult Black Founders Programme in partnership with Sony Music and most recently Channel 4, has run for 3 years and has supported over 30 black founded companies within the creative technology sector with 9 companies going on to gain funding worth over £1.8m. This session will highlight the founders from within the programme to deep dive into their businesses, where they are post programme, what it takes to successfully raise funding, the real challenges as a black founder within the creative space, as well as hearing from Channel 4 and Sony Music into how founders from diverse backgrounds are really challenging the status quo, the importance of supporting programmes like this and the longer term impacts that come about.

Partner: Digital Catapult

Immersion at Scale: Designing the Next Generation of Experiences

The experience economy is booming*, reshaping how audiences engage with culture, entertainment, and each other. From immersive theatre to next-generation theme parks, designers are blending art, technology, and storytelling to create worlds that audiences don’t just watch, they step inside. This panel brings together the creators behind some of the UK’s most ambitious large-scale immersive environments. They’ll explore how these experiences are conceived, built, and delivered at scale, unpacking the creative, technical, and audience challenges along the way. Why Bristol? Because it’s quietly become a powerhouse for immersive innovation, where media technology, festival culture, and creative talent collide to produce globally recognised work. Join us to discover how the next generation of experiences is being designed and what it means for the future of audiences everywhere. *Barclays estimate the experience economy at £130Bn+, and growing at 2.6% p.a.

Partner: MyWorld