Explore the dynamic and fast moving digital commerce landscape of China: Connect with key players and target audiences. 

The Department for Business and Trade (DBT) is delighted to announce a Digital Commerce mission to China this December.

UK brands will have the opportunity to meet retail and e-commerce buyers seeking authentic, high quality British brands. You will gain a full understanding of the digital commerce landscape in China.

China is a world class market offering UK companies opportunities to expand by accessing new customers and creating new partnerships. China is the second largest economy in the world and the largest market in Asia for UK consumer goods.

Boston Consulting Group’s research on the evolving consumer class in China shows that China’s middle-class and affluent consumer (MAC) population will increase by 80 million by 2030. Retail sales of consumer goods and services increased by 7.2% to reach RMB 47 trillion in 2023 (about £5 trillion). 

The Department will support successful British companies with a programme including:
 

• Opportunities to explore China’s digital commerce landscape in multiple cities.
• Meet with potential buyers.
• The opportunity to meet potential Chinese partners, including retailers, distributors and e-commerce platforms.
• Meetings with experts to understand the latest in-market trends.
• Mapping out your brand strategy for China with increased market knowledge.

Criteria for expressions of interest:

China can be a complex but rewarding market, therefore this trade mission is aimed at experienced exporters looking to enter China and those looking to increase their market presence with a turnover of £500k - £1 million + in the below sectors:
 

• Lifestyle
• Home
• Jewellery
• Fashion and Accessories.

Participation Fee £1,500+VAT 

Delegates are required to cover their own flights, accommodation and sustenance. 

Applications submitted are 'Expressions of Interest' and do not guarantee the offer of a place on the mission. Spaces are limited and will be by invitation only.

How to attend 
Use the register button below and express your interest by 30th September 2026