Events > Panel Discussion - How to Drive a Stronger Return from your Exhibition Investment

Panel Discussion - How to Drive a Stronger Return from your Exhibition Investment

Tuesday, 13 April 2021 2:00 pm-3:00 pm

Teams

Businesses from across the North East are invited to join the Department for International Trade and ProExtra for a free live panel discussion webinar, designed to give you inspiration from the experts, to help drive a stronger return from your exhibition investment.

The Panel
We’ll be joined by industry experts, Adam Parry, (Director of Event Tech Live), and Soraya Gadelrab, (MD of Venn Media), to talk about how to maximise the emerging tech for more effective virtual events as well as how businesses can embrace the new exhibition landscape to work in their favour.

Northern Powerhouse Export Champion, Sarfraz Mian, Chief Executive Officer at Neue Schule, will also join the panel discussion to provide practical advice and top tips on how to make the most out of international exhibitions. Sarfraz is a seasoned professional at international trade shows and has attended high-profile events across the globe. He will discuss how his business has profited from attending exhibitions overseas over the past decade and share best practice on how to boost your international sales from your exhibition investment.

Why Attend?
International exhibitions are back on the marketing agenda and running successfully in many global destinations. Such face-to-face events remain a crucial element to future growth for ambitious businesses with 83% of visitors recently stating that networking was more effective in person.

You’ll leave this webinar with a better understanding of how to maximise global exhibitions as the industry re-opens, using new trends & behaviours to hold better quality and more targeted conversations.

Join this fast-paced webinar to discover what’s new and what you need to do to ensure your business makes the most of its time on the show-floor to generate the strongest results.

	Nichola Reeder Director 12th Man Solutions Nichola Reeder is a self-confessed Exhibition Geek who has been around the trade show floor almost her whole career as a visitor, exhibitor and organiser. Nichola’s passion is helping businesses to unleash their inner exhibitionist, power up their pre and post show marketing and exhibit like a pro to build meaningful and sustainable relationships that generate sales and profit. From food, to cars and windows to ambulances, there’s nothing Nichola loves more than browsing around a show floor and helping visitors, exhibitors and organisers get the best bang for their buck.

	Adam Parry Co-founder Event Industry News Adam Parry is the co-founder and editor of the event industry’s global online magazine, Event Industry News. (EIN). As an avid technology evangelist, Adam coupled his 10+ years’ experience in the event industry with his passion for the latest tech trends to co-create Event Tech Live, Europe’s only show dedicated to event technology. On top of this, Adam is also the co-organiser of the Event Technology Awards, a world-renowned awards scheme showcasing the very best in event technology. EIN’s vast readership comprises organisers, promoters, event management and production companies, suppliers, experiential agencies, the corporate sector, local government and organisations that host exhibitions and conferences.

	Nynzi Maung Virtual Export Manager Programme, Programme Manager The Department for International Trade Nynzi is the DIT NE’s Programme Manager for the Virtual Export Manager Programme, a service which supports NE exporters collaborate with export consultants. She has previously in worked international trade promotion roles in London and Brussels, assisting UK and EU companies export worldwide and ran her own economic development consultancy for 10 years, focussed on enterprise stimulation and programme evaluation.

	Sarfraz Main Chief Executive Officer Neue Schule Neue Schule designs, manufactures and supplies an exclusive range of high performance bits for the equine industry. Its products are supplied to horse riders around the world. The company is associated with Equestrian Team GBR, and the bits it produces are used by members of the British Olympic and Paralympics Team and World and Olympic medalists around the globe. They deliver training on bitting technology and have developed a bit fitting course and have launched an innovative system to measure rein tension, using an app and cloud based system to assist coaches in helping riders to improve their techniques. The company began exporting in 2010 and now sells around 45% of its products overseas. Its main export markets are the USA, Europe, Canada and Australasia and the company hopes to move into South America. Sarfraz Mian advises “Trade shows are highly effective in identifying potential customers, determining competition and establishing market visibility.

	Soraya Gadelrab Managing Director Venn Media Soraya Gadelrab is MD of Venn Media, owners of London Dessert Festival. Soraya has extensive knowledge of the international food & drink scene through her 14 years at Montgomery, the UK’s leading food, drink & hospitality event organisers. Soraya’s projects have included IFE, HRC, Speciality & Fine Food Fair, Belgrade Food Show and Speciality & Fine Food Asia. She is also a regular judge for some of the most prestigious awards in the sector; Great Taste Awards, Quality Food Awards, Academy of Chocolate Awards, World Food Innovation Awards and World Beverage Innovation Awards.