Video:
BIONICS
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BIONICS
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Latent Logic
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Latent Logic
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WIREWAX
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How Meredith solved a customer pain point using WIREWAX Studio Meredith, a major media corporation with a portfolio serving 80% of U.S Millennial women, turned to WIREWAX when they wanted to find a way to reinvent the way audiences moved from engagement to action by harnessing the power of interactive video with their partner, Maybelline New York. For Meredith, the goal was not only to deepen editorial content but deliver a paradigm shifting advantage to its branded content division, The Foundry. WIREWAX gave them the keys to the most intuitive and advanced interactive video toolset, WIREWAX Studio, to create an interactive video campaign that serves multiple audiences using a single video creative thanks to WIREWAX branching video technology. The campaign was designed to increase engagement and it certainly did that. Not only did viewers appreciate the personal makeup recommendations, but they were also curious about the other products. |