The UK at CES

BIONICS

Founded in 2017 as a follow on from an EU research project, BIONICS is currently developing technology for the CCTV and artificial vision markets. Given the existing and continuing growth of this market BIONICS technology has the potential to have a disruptive effect as a next generation technology. BIONICS is applicable to law enforcement and security professionals who want to detect security threats in real time (whilst maximising detection and minimising resources). BIONICS is an artificial vision surveillance system based on the computational power and performance of the retina that can accurately detect threats with minimal human intervention.

Latent Logic

Latent Logic is a spin-out from the University of Oxford. We enable the safe, scalable, virtual testing of autonomous vehicles. Understanding the behaviour of other road users is the biggest challenge for a self-driving car, and can only be tested safely in simulation, not on real roads. We use state-of-the-art deep learning to build “virtual humans” for these simulated test environments. What’s unique about our technology is the realism of our virtual drivers, cyclists and pedestrians. We capture the subtleties and variety of human behaviour, like safe or aggressive driving, through applying Computer Vision and Imitation Learning to traffic videos.

How Meredith solved a customer pain point using WIREWAX Studio

Meredith, a major media corporation with a portfolio serving 80% of U.S Millennial  women, turned to WIREWAX when they wanted to find a way to reinvent the way audiences moved from engagement to action by harnessing the power of interactive  video with their partner, Maybelline New York. For Meredith, the goal was not only to deepen editorial content but deliver a paradigm shifting advantage to its branded content division, The Foundry. 

WIREWAX gave them the keys to the most intuitive and advanced interactive video toolset, WIREWAX Studio, to create an interactive video campaign that serves multiple audiences using a single video creative thanks to WIREWAX branching video technology. The campaign was designed to increase engagement and it certainly did that. Not only did viewers appreciate the personal makeup recommendations, but they were also curious about the other products.