5-13 PDT  |  8-16 EDT  |  14-22 CEST  |  17:30-1:30 IST  |  21-5 JST

Highlighted Speakers




George Aye (He/Him)

Design Ethics: What Happens When We Reach Peak Craft?

Co-Founder and Director of Innovation at Greater Good Studio





Kim Goodwin (She/Her)

Power & Design

VP of User Experience, Woebot Health





Dr. Lesley-Ann Noel (She/Her)

Co-creating Equitable Futures

Assistant Professor in the Dept. of Design Studies at North Carolina State University



Taking a Stand
After a year of surviving the global pandemic and putting a greater focus on social justice, we know more than ever that the values we embrace and the choices we make define the world we experience.
The decisions we make as designers and business leaders have real consequences on people and the planet—both designed and unintended.
Whether improving existing services or fostering innovation, we need to be more intentional and aware of the ripple effects we create.

Join us in Taking a Stand to impact our organisations and our communities so that we may co-create a better tomorrow.





About the Conference 

The Service Design Network Global Conference promises two days of interactive learning via workshops, keynote presentations, and, of course, networking.
Our goal is to bring the best in our industry together to share service design knowledge and new cross-disciplinary methods. The agenda is subject to minor changes before our start date, so subscribe to the conference newsletter for the latest updates on the lineup.
Register by October 14th to get early access to our conference platform, Brella, for networking opportunities and open access to other conference content, including a virtual yoga class and scavenger hunt.




The Service Design Network Global Conference

Service designers around the world mark their calendar for the Service Design Global Conference because of our commitment to bringing in our industry’s brightest minds to share their ideas, offering world-class workshops with takeaway learnings, and – of course – the opportunity to network.

This is the 14th year running the global conference, which usually takes place in a different international city and attracts more and more visitors with each passing year. Even though we are unable to meet in-person at a global scale, we’re so excited to open up a virtual space for our design community around the world.

Become a member to join our community and save on conference tickets!






The Service Design Award

The Service Design Award, founded by the Service Design Network in 2015, is the most prestigious award honouring service design excellence worldwide.

This year we are celebrating our sixth anniversary, and we are proud of our previous winners and finalists who helped us stay true to our vision to make service design the new normal. Our finalists are from professionals and students who are eager to share the valuable contributions they have made to further the practice of service design.

Meet them at the virtual SDGC21!





Our Partners 

The Service Design Global Conference 2021 is supported by